H.E.R is kicking off the new year with her first official beauty gig.
The Oscar and Grammy Award-winning singer songwriter has been announced as L'Oréal Paris' newest global ambassador. "When I use my voice, I need to stand 100% with what I represent. So, I'm beyond happy to join L'Oréal Paris, and to add my voice to this sisterhood representing the diversity of beauty on this planet, with the message for every girl to know her worth deep in her heart," H.E.R said in a statement.
H.E.R will kick off her ambassador duties starring in the campaign for the brand's Elvive Curls Dream Lengths Curls collection, a fitting choice given that the next to the honesty of her lyrics and using her voice to raise awareness against racism and injustice, the musician is known for her glorious curls.
According to the brand, H.E.R's favorite products from the Elvive Curls Dream Lengths Curls range include the Micellar Shampoo and Leave-In Cream.
"Talk about an inspiration, H.E.R. is one of the music world's new superstars, and she's only 24! We're thrilled to welcome one of Gen Z's most resonant young voices to L'Oréal Paris," Delphine Viguier-Hovasse, global brand president of L'Oréal Paris said in a statement. "Her talent and her confidence make her an inspirational L'Oréal Paris Spokesperson, speaking not only to young women, but to all women, to trust in the power of their worth."
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H.E.R's first L'Oréal Paris campaign arrives February 2022.
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