Holly Willoughby looked gorgeous this week as she embraced a natural look with a monochrome selfie, rocking a post-shower and no make-up look.
The This Morning presenter, 42, took to the Instagram page of her lifestyle brand Wylde Moon to question fans on their hair-wash routine, while showing her own blonde locks soaked through.
Beaming for the bare faced picture, the star, who also recently opened up about her skin concerns, began a discussion amongst fans about how often you should wash your hair.
She wrote: "How often should you wash your hair? Does apple cider vinegar make your hair shiny? Your 10 most common hair questions answered by @HollyWilloughby 's hair-queen @cilerpeksah_hairstylist, at the link in bio."
But it wasn't just hair routines that got followers talking in the comment section, as many took the time to compliment Holly on her radiant look.
"Holly you look absolutely stunning beautiful," wrote one.
While another echoed: "Beautiful Holly".
Wylde Moon was launched by Holly in 2021 – with the site dedicated to wellness advice, alternative therapies and products which range from candles to perfumes.
Upon entering the lifestyle world, and following in the footsteps of stars such as Gwyneth Paltrow with the brand, the ITV presenter had to defend the brand after many dubbed it 'wacky' last year.
Admitting that the controversy wasn't a shock to her, Holly hit back and decided to embrace her own feelings towards the new career move.
She told Grazia at the time:"I’m not afraid of the reaction to it any more. If it doesn’t fit with what your thoughts and expectations of me are, well then there’s nothing I can do about it. I can’t change that. I don’t want to change that. And I’m not going to change that. This is me."
Aside from conquering her own world of wellness, the star has also teamed up with brand Beauty Pie to launch her own make-up edit.
For those looking to recreate Holly's signature fresh-faced look, the bundle can save them up to £90.
The Holly-Day Edit, which is £59 for members, contains essentials such as an eyeshadow quad, a blush, lip balm and a waterproof mascara – coming with a pale pink zip-up case for storage. While it costs £147 for non members of the 'buyers club' cosmetic site.
"When curating my kit, I wanted to include a selection of makeup essentials that I reach for most in the summer," Holly says of the edit.
She added: ""For me, summer is all about enhancing your natural healthy glow and using products that give you a fresh, bright eyed and dewy complexion. Beauty Pie’s textures and shades are utterly gorgeous, and their creamy and buttery Supercheek Blush in Gleam Me Up has become one of my firm favourites."
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