Holly Willoughby ‘s star seems to have ascended even further in recent months after her I’m A Celebrity guest stint and her big Marks & Spencer deal.
However, ITV bosses are said to be concerned her This Morning co-host Phillip Schofield is feeling overshadowed by her success.
The mother-of-three has become the darling of ITV after I’m A Celeb attracted its highest ever ratings – 12.1 million – when she stepped in as a replacement for Declan Donnelly’s presenting partner Ant McPartlin.
A source told the Mail On Sunday : "The bosses worry for Phil – he was always the more popular one.
"Holly was there initially as someone who we didn’t really know, so there are fears among those high up that he is finding this tough, that he is upset.
"Holly and Phil are great friends, which in a way makes it worse. Not a day goes by when Holly isn’t on TV or in a newspaper."
Off-screen, Holly and Phil are so close they regularly socialise together and have even gone on joint holidays abroad with their families.
As well as her This Morning, Dancing On Ice and Celebrity Juice appearances, Holly earns millions in endorsements.
She is the face of Diet Coke and beauty company Garnier and has a £2million deal with M&S.
The Brighton-born blonde has also become somewhat of a fashion icon and has over 4.8million followers on Instagram.
Until recently, Phillip was always the more popular star on This Morning, having dominated TV screens for three decades.
When Holly joined This Morning in 2009, she was a lesser known star, having worked as a lingerie model and presented mostly children’s television and Dancing On Ice.
Critics at the time took exception to the fact that Holly was 24 years younger than her predecessor Fern Britton, who had also worked as a journalist before hosting This Morning.
Aside from This Morning, Dancing On Ice, Celebrity Juice and her I’m A Celebrity guest stint, Holly has hosted her own shows before.
She presented a revival of Surprise, Surprise for two years before it was cancelled in 2015, as well as sports panel show Play To The Whistle, which was axed last year after viewing figures dropped to 1.43millon.
With her popularity at an all time high, ITV are keen to keep hold of their golden girl, with sources claiming she is expected to double her salary to £5million in the near future.
Mirror Online has contacted Philip’s agent and ITV for comment.
Showbiz and TV editor’s picks
Source: Read Full Article