Leigh-Anne Pinnock fully intended on leaving jaws on the floor as she launched her own swimwear line.
But some fans were open-mouthed at the price, and not just at how incredible the Little Mix star looked.
At £34 for the bikini bottoms and another £40 for the top, some say they are being priced out – despite loving how it looks.
She posted a number of snaps on Instagram to mark the products' release.
But despite many supportive comments, there were a high number saying the bikini costs far too much.
"I love them but expected a lot more creativity and the prices are ridiculous for a bikini that’s not stylish and barely colours your private parts. Love you still," one wrote.
"I love you but why is it so expensive," said another, while one posted: "I'm really proud of you but almost none of us can afford like £80 for a bikini."
They weren't the only ones to show their frustration.
"Happy for you, but i expected more…. especially when it came to sizing, all this promo made it seem like super size inclusive brand and it’s far from that," one put.
"Just too much money sorry hun," said another.
"Is it payed separately for the top and bottom? The website is quite confusing to me because it’s saying £34 for just the bottoms, and that seems a bit out of my price range," asked a fan.
One called the 27-year-old out on the snaps.
"How come all your pics are photoshopped, You put a picture on the other day where you had some wrinkles on your belly and said something like be proud with how you look, But every picture must be photoshoped then."
Leigh-Anne, now dating Watford footballer Andre Gray, really wants fans to love her new range.
"I've wanted my own fashion brand for a long time now, and to see it finally released is beyond a dream come true," she said.
"We’ve built this brand to promote self love and confidence and we want everyone who wears In'A’Seashell to feel sexy, empowered and obsessed with the skin they're in.
"I set up In'A'Seashell with my best friend Gabby. To create my own swimwear brand with such a good friend has been amazing.'
"Our journey started by a pool in Miami, where we started conversations about both wanting our own swimwear range. Greg, Gabby's fiance, had bought her a sewing machine to get things started! So we decided to join forces and build a brand together."
Do you have a story to sell? Get in touch with us at [email protected] or call us direct 0207 29 33033
Showbiz and TV editor's picks
Source: Read Full Article