We’d all love beauty products to be tailored for us, right? Thankfully there’s a new trend sweeping the industry and it’s all about personalised products and services you can customise for the perfect fit for you.
Whether it’s your exact shade of foundation or hair colour, or an eyeshadow palette full of only the shades you want to wear, this really is a trend we can all get on board with.
We take a look at the best new products promising to work for everyone…
The moisturiser you personalise
Clinique’s original three-step system was ground-breaking for the 1960s, but for 2019, you can customise your skin regime a lot more with Clinique iD, £36. You choose from three Dramatically Different moisturisers (lotion, gel or jelly), then pick one of five ‘actives’ cartridges for your main concern, like wrinkles or uneven skin tone. Then click the two together, so each pump delivers the ideal dose of your skin prescription.
Worth a look?
Totally. We really like the classic Dramatically Different moisturisers, £31, anyway, and for a fiver extra you’re getting a souped-up version with serum-style actives. And unlike a lot of click-and-mix formulas that lose their potency after a couple of weeks, this one stays good to use until the bottle runs out.
The palette you create
Do all your make-up palettes have two shades worn down to the metal while the others are untouched? You might like Beautonomy, a site that lets you truly personalise a palette, from £27.35. You choose between five to eight eyeshadows, blushers, bronzer and highlighters, and also pick the design on the case. If none of the templates catch your eye you can even upload a photo of your own.
Worth a look?
These days you can buy great palettes for under a fiver from the likes of Revolution and MUA, which eases the guilt of the unused eyeshadow or ve. Having said that, we did really enjoy putting together a palette we’d never find in a shop. We’d advise browsing the online make-up shop first, as this has better photos than the ‘palette maker’ section, so you’ll get a clearer idea of the shades. Our palette arrived in less than a week, and while the packaging could have looked more premium for the price, we thought the make-up quality was fab.
The hair colour you customise
Home hair dye can seem complicated when you’re confronted with rows of boxes in a gazillion shades. Hence why celeb colourist Josh Wood is shaking up box dye with his own system, which is both simplified and personalised. You pick your basic permanent dye (£10, in 12 shades) and can opt to customise it by mixing in a Shade Shot Plus, £5. This makes the final result either warmer or cooler, and there are versions for brunettes and blondes.
Worth a look?
The range looks modern and cool, and that, plus Josh’s A-list pedigree, helps give you the confidence to try it. His website also has a consultation service to help you figure out if it’s right for you. (It was ideal for our root upkeep, but see a pro if you’re after a colour makeover.) We found the dye simple to use and were very pleased with the result from a mid-brown shade plus a ‘warm me up’ shot. It covered greys without looking heavy, and gave a subtle richness to our hair.
The volume you adjust
Lots of us want fuller hair, but how do you fancy controlling exactly HOW much you pump up that volume? That’s the idea behind Living Proof Body Builder, from £10, a volumising hairspray with a unique nozzle: the further you twist it, the larger the particles of hair volumiser it delivers. The theory is: bigger particles = bigger hair.
Worth a look?
Described to us as‘like filling out your hair with tiny invisible balloons’, it certainly did puff out our hair. It also smells nice, adds heat protection and doesn’t have a sticky or crunchy feel. We tried the min and max volume settings on either side of our head to compare and there WAS a tiny difference, but not so anyone else would notice. It’s a great volumiser, though, whatever the nozzle setting.
Do you need a bespoke base?
Apparently, 70% of women wear the wrong shade of foundation, which is why Avon has introduced a Personalised Beauty app for its reps that analyses people’s skin tones via a phone camera. There are also more and more brands widening their off -the-peg base shades – for instance Morphe Fluidity foundation, £16, comes in 60 shades organised by four different undertones.
And if you still can’t find The One? Estée Lauder Doublewear foundation already comes in 61 shades, £33.50, but as of 18 March the brand’s trialling a custom-blend service at Debenhams Oxford Street that will make you a bespoke base for the same price.
Want a personal nail prescription, so your mani matches your outfit perfectly? The free Nailbuff app is a bit like Shazam for beauty: take a photo of the colour you’re after and it’ll find the best nail polish match.
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