A$AP Rocky Is PacSun's Guest Artistic Director, and We Bet Rih Is Proud

A$AP Rocky Is PacSun’s Guest Artistic Director, and We Bet Rih Is Proud

A$AP Rocky is officially PacSun’s Guest Artistic Director, a first for the retailer. “This partnership is special to me because it’s a collaboration that combines my roots, A$AP Worldwide, and some of the most respected heritage brands that have roots in both the sportswear and lifestyle worlds,” Rocky said in an official statement. “Together with PacSun, we will be releasing several limited-edition collections that are both nostalgic and forward at the same time.”

The rapper clearly is a fashion lover, or “fashion killa” as his song goes, you can always spot him sitting front row during fashion week shows or posing for multiple campaigns. He’s also collaborated with JW Anderson, Under Armour, and most recently, footwear designer Amina Muaddi. (Muaddi actually has designed shoes for Rocky’s girlfriend, Rihanna, for her Fenty line, too!) Rocky’s first collaboration with PacSun is going to be with Vans. The Vans capsule collection is set to include three styles of the footwear brand’s classic Old Skool silhouette, consisting of black canvas, white leather, and silver reflective colorways. They will also feature flame embroidery. Keep reading to check out the new PacSun logo under Rocky’s creative direction ahead.

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