HIGH street brands have long been the go-to for fashion fans with a wide range of affordable and stylish pieces on offer.
But now supermarket chains, including Morrisons, are giving H&M and Zara a run for their money with some seriously on-trend items to drool over.
Lifestyle blogger Rebecca Sharp is one of many who've fallen for Morrisons and she simply can't get enough of the Nutmeg range.
Morrisons launched Nutmeg, its first-ever own-brand clothing range, in March 2013, and has since been killing it when it comes to bargain fashion that’s stylish.
Now, the 24-year-old from Leeds shops her entire wardrobe there all while picking up her groceries.
She told Fabulous: "It's so convenient as it's less than a five-minute walk away and I love that I can get everything from workwear to pyjamas to the perfect midi dress whilst shopping for my groceries.
"Nutmeg prices are comparable to those of low to mid-range high street brands but the quality is still great."
Recently, the mum-of-one described Morrison' Nutmeg Clothing range to her 5,000 Instagram followers as ‘great value for money.’
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She shared a photo where she looked super stylish in a mustard yellow coat, black cosy jumper and tartan trousers from the range.
Rebecca captioned her snap, writing: “This whole outfit (apart from the Docs) was from MORRISONS of all places.”
She later told Fabulous: “I love Nutmeg as there is something for everyone in the family.
“Their clothes are fantastic quality and great value for money, I have staple pieces that have lasted me years and never let me down!”
Here, the fashion fanatic shares her top five picks available in-store now that are not only affordable but seriously on-trend.
1. Super Shaper Skinny Jeans, £18 – buy here
Rebecca says: "These are super stretchy so fit great and they wash well too. They are my go-to jeans, an absolute must-have"
2. Denim Frill Shirt, £15- buy here
Rebecca says: "So easy to dress up or down with boots or heels and the frill detail is so pretty."
3. Fur Coat, £45 – buy here
Rebecca says: "I absolutely love this, it's unbelievably soft, and it'll make your outfit look expensive whilst keeping you snug."
4. Rust Pinafore, £16 – buy here
Rebecca says: "I just love the colour of this one and it's so easy to chuck on with tights and boots for a really cute outfit."
5. Slogan Jumper, £14 – buy here
Rebecca says: "You can't go wrong with a slogan jumper, perfect for that comfy casual chic."
Morrisons’ clothing brand Nutmeg is also online so it’s easily available to all customers.
The Nutmeg online range features essentials and fashion-led styles including its full range of baby and kidswear, womenswear and menswear, with prices starting at £2.50 for baby items.
We also shared how shoppers rave about Morrisons winter line of luxe coats, cosy loungewear and prices start at just £2.50.
Plus, fashion fans go wild for bargain Hermès and Louis Vuitton handbag dupes.
Don't miss, I worked in Morrisons, these are top secrets to shopping there most people don't know.
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