Kate Hudson Launches Supplement Brand INBLOOM – and Mom Goldie Hawn Approves

While the family shelters in place in Colorado together, Hudson has developed a method of ingesting each one. “I down [Essential Elements] with a little bit of water. I don’t savor that one. Whereas, I like Brain Flow in with almond milk – it's like a hot chocolate. Beauty Aura, I put in my water all the time, and I call Energy Shift my new iced tea. I'll make it like a matcha latte, it's really good with oat milk.”

As necessary as self-care is these days, Hudson hopes this launch creates a dialogue.

“We're living in very challenging, hard times, and I think now more than ever, people are becoming aware of the importance of staying healthy, and making sure that we're doing what we can to stay centered and mentally clear during this time. I think that this gives me an opportunity to really talk about the things that I'm passionate about and connect with people in a way that, to me, is meaningful.”

For more on Kate Hudson's wellness regimen, pick up a copy of this week's PEOPLE.

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