A MAN left screaming in agony from all-body sunburn is a powerful warning for anyone spending time in the sunshine during the heatwave this week.
Travelling from the city to the coast to enjoy soaring temperatures, the man,known as Grant, wanted to make the most of the sun.
But he was left literally red faced after falling asleep in the sun during the day out in Bournemouth.
The video was filmed in 2013 – but as a heatwave sweeps the UK, Grant's unfortunate sunburn serves as a reminder to everyone to make sure they wear sun cream during the hot weather.
The shocking video shows a woman applying lotion to Grant's back, which is bright red.
Grant can be seen in extreme pain, while another pal walks round and films his ordeal.
As the cream is applied Grant is heard saying: "Oh my God, even my face is red – look at it.
"I've never been in so much pain."
Sunburn can cause lasting damage to our skin and the worst cases can even result in skin cancer.
When you're out in the sun you should make sure you wear SPF in order to prevent your skin from burning and becoming sore or burnt like Grant's.
To prevent sunburn you should try and stay out of the sun and seek shade during the hottest parts of the day – between 11am and 3pm.
Experts say you should apply sun cream before you go outside so that it can fully soak into your skin and keep you protected.
It's also important to protect your scalp during the hot weather as if you're not wearing a hat – this is one area that the sun can damage significantly.
Brits have had a great spells of weather of the last few days and temperatures are again set to hit 30C today.
How to soothe sunburn
If you’re skin is a little bit pink, it’s likely you’ve spent too long in the sunshine.
Here are five ways you can help soothe the burn.
Cold compress: Dr Ross Perry said a cool flannel can help cool your skin without putting it under too much water and exposing you to even more pain.
Moisturise: While your skin is still damp apply generous amounts of ceramide-enriched moisturiser which locks in hydration.
Reduce inflammation: Taking painkillers such as ibuprofen can help reduce swelling and make you more comfortable.
Be gentle: Ditch any exfoliators, toners, face masks, and anti-aging products until it starts to heal.
Stay hydrated: Good hydration in and out is vital for sunburn recovery, Dr Perry said. "Burns draw fluid to the skin’s surface and away from the rest of the body which could leave you feeling dehydrated", he added.
Today, the Met said southern and western England will be hit with another 30C scorcher, as things cool down a little in the East.
And the hot weather is expected to continue next month after the hottest day of the year was recorded at Heathrow on Sunday when the mercury hit 31.6C.
The forecasters now expect a two week heatwave will come at the start of August, as "warmer and drier-than-average conditions look likely to return for much of the UK."
The warm weather has meant everyone is spending more time outside and one mum today warned of the dangers of spending too long in the sun after her son was left with peeling skin.
Laura Daly's son suffered with second degree burns after spending just a few hours outside.
Her 15-year-old son, Rian, got extremely burnt and needed hospital treatment amid the heatwave.
They had put on suncream but she thinks they didn't wait long enough before Rian went into the water.
Another mum also issued a warning after her little boy was left with blisters on his feet from the kitchen floor.
Nurse Natasha Trevethan posted pictures of her little lad's scorched feet, looking red raw after being burnt from the sunbeams heating up the tiles.
He was rushed to hospital to be treated and bandaged up after getting hurt on the hot floor.
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