New Look venture into the pre-loved fashion market with clothes donation service

Pre-loved fashion is finally becoming mainstream – and that is good news for the environment.

Whether you agree with them or not, fast fashion brands aren’t going anywhere anytime soon, so any genuine gesture towards sustainability gets a nod of approval from us.

High street retailer New Look are the latest to join this camp of fashion brands that are trying to do better with a new scheme that allows customers to donate any clothing they want rid of – for free.

Donated items will then be re-used and the donor will be incentivised to shop pre-loved next time they need clothes.

Partnering with Re-Fashion, a place to buy second hand clothes online, it’s the first time New Look has entered the pre-owned space.

Over 350,000 tonnes of clothing from the UK ends up in landfill each year, and investing in pre-worn clothes is a way to help address that mounting issue.

This new collaboration will provide customers an easy way to extend the life of their unwanted or unused clothes – and encourage them to dip their toe into second hand shopping too.

This way, clothing can be used and repurposed, rather than ending up in landfill.

All consumers have to do is request a donation bag from Re-Fashion, which should hold up to roughly 12 garments.

After decluttering, the bag goes to a Collect+ for free – so donating doesn’t cost a thing.

Then, items will find themselves on the Re-Fashion website, ready for a second life.

Any bag donated will then be matched by New Look, who get a tree planted via Tree-Nation.

The clothes don’t have to just be from New Look either – any high street retailer will be accepted.

As a thank you, anyone who donates will then be offered 30% off any pre-loved purchase from the site, which may open the minds of people who don’t normally shop second hand.

Sue Fairley, head of sustainability at New Look, says: ‘We recognise that, as a broad-appeal fashion retailer, we have an important responsibility to both
our customers and to wider society, to consider the lifecycle of the products we sell, from design stage to end of life.

‘As part of our ongoing commitment to reduce the environmental impacts of shopping for clothes and to promote circularity within the industry, we are excited to partner with Re-Fashion and offer our customers an easy and convenient way for them to get involved.’

Stephen Lyons at Re-Fashion adds: ‘At Re-Fashion, we truly believe that the future of fashion is circular and we’re passionate about keeping clothing in the loop to address the ongoing problem of textile waste in the fashion industry.’

He believes this partnership will get more people to ‘experience first hand the quality and value second-hand clothing offers,’ perhaps changing the way people shop gradually.

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