Reebok Question Celebrates 25 Years with 'Beyond Question' Zine

It’s been 25 years since Allen Iverson and Reebok took the world of basketball footwear by storm with the Question. To celebrate a quarter century of AI’s first signature silhouette and the return of its OG “Red Toe” colorway later this month, Reebok has prepped a Beyond Question zine that provides a detailed profile of the legacy behind Allen Iverson’s first — and most famous — signature sneaker.

Exploring untold stories of Iverson’s rise to superstardom and the design process behind the Question, Beyond Question is both fan service for long-time AI lovers and a primer for the next generation of hoopers. Interviews with figures from Iverson’s formative years like high school coach/manager Gary Moore and Question designer Scott Hewett are contrasted with the creatives/players he inspired like designer Eric Emanuel, photographer Quil Lemons and Los Angeles Clippers forward Montrezl Harrell. This paints a potent picture of the pugnacious Philadelphia 76ers guard and NBA Hall of Famer.

Beyond Question can be read in its entirety via Issuu, and Reebok is raffling off a limited run of 75 printed copies — some of which are signed by Iverson himself. Proceeds from the raffle benefit BOKS, a physical activity program that was founded to help underserved youth get active and establish a lifelong commitment to health and fitness. Prices are set at $10 USD for one ticket, $20 USD for five tickets and $50 USD for 10 tickets.

For more from Reebok, check out Eric Emanuel’s brand-new Club C collection, inspired by back-to-school shopping.
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