WEETABIX has caused outrage online after suggesting fans eat Heinz baked beans on top of the cereal.
The British cereal company shared a photo of the bizarre dish – and people have been left in uproar debating whether it would be tasty or horrible.
Weetabix posted online: “Why should bread have all the fun, when there's Weetabix? Serving up @Heinz Beanz on bix for breakfast with a twist.”
They added the hashtags “#ithastobeheinz” and “#haveyouhadyourweetabix.”
The accompanying photo showed two Weetabix cereal smothered in a large helping of baked beans.
Many fans were quick to slam the unusual combination, with one saying: “This is the worst food I have ever seen with my eyes.”
Another added: “People use the phrase ‘that’s nasty’ too often these days but I truly mean it when I say that’s the biggest f****** monstrosity I’ve ever seen.”
And a third wrote: “OMG! I've eaten some strange combos, (melted Nutella on Weetabix is my guilty pleasure), but I can't imagine braving this one.”
Even some companies weighed in on the action.
The Lidl Twitter account wrote: “Babe are u ok? You've hardly touched your Weetabix and beans.”
And smoothie company Innocent joked: “Even we wouldn't do this. We're not monsters.”
KFC added: “Alexa how do I delete someone else’s tweet?”
Dominos continued: “Us: Pineapple on pizza is the most controversial food ever. Weetabix: Hold my spoon.”
The NHS even got involved, writing: “That tweet should come with a health warning.”
Weetabix appeared unaffected by any criticism, and said: “Sometimes the people we like don’t like us back, and there’s nothing you can do about it. No hard feelings.”
Matt Mill, Marketing Lead at Heinz Beanz, said there was no current official partnership between Heinz and Weetabix.
He said: “Well, the combination of two of the country’s most loved breakfast foods has certainly bean causing quite a stir on social media!
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“And who are we to judge how people serve their Beanz?
“But if you ask us, Heinz Beanz on Weetabix is a winner for a protein-filled start to the day. Don’t knock it until you’ve tried it!
“We strongly believe that our Beanz taste great with everything, whether this be Weetabix, on toast, or with your roast dinner, we believe Beanz are a delicious addition to any meal.”
We shared how baked bean lovers were furious after Heinz shrink cans.
And from which Brits eat most to why they give us wind, fun facts about baked beans – the UK’s favourite lockdown food.
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