Best Black Friday toy deals 2021

BUYING toys in the Black Friday sale is a smart move for shoppers who want to save on gifts for their little ones ahead of the festive season.

There are often hefty price cuts on big brands such as LEGO and Disney during the sale, with some coveted toy items reduced to half price or better.


*Remember, just because an item is in the sale doesn't mean you can't find the same product for less elsewhere. Always shop around to make sure you're getting the lowest price available.

  • Shop Amazon toy deals – buy here
  • Shop John Lewis toy deals – buy here
  • Shop Argos toy deals – buy here

Which retailers will offer Black Friday 2021 toy deals?

A range of retailers offer Black Friday toy deals, whether you're looking for brands like LEGO or specific items from larger retailers like John Lewis and Very. 

Below we have highlighted some of the main shops worth checking when the sale kicks off in November.

  • Amazon 
  • Argos
  • eBay 
  • GAME 
  • Hamleys 
  • House of Fraser 
  • Lego
  • John Lewis 
  • The Early Learning Centre
  • The Entertainer
  • Very 

You can also check out Sun Vouchers to see if you can save extra on any Black Friday toy deals at your favourite retailers.

When is Black Friday 2021?

Black Friday falls on November 26 this year.

Black Friday falls the day after US Thanksgiving celebrations, however over the last few years some retailers have chosen to launch early deals in the weeks leading up to the big sale.

When is Cyber Monday 2021?

Black Friday sales often continue through to Cyber Monday, which takes place on November 29.

The online only event marks the final chance to pick up some bargains ahead of Christmas.

More Great Black Friday Deals

Take a look at some of the other Black Friday deals we’ve found around the web

  • 101 Black Friday deals
  • Mattresses
  • Vacuum cleaners
  • Toys
  • Advent calendars
  • Shark
  • Dyson

What were the best Black Friday toy deals last year?

Last year a long list of retailers including Argo, Lego, Smyths and John Lewis slashed toy prices in the Black Friday sale.

It's a good idea to see which retailers had the best deals last year, and to start making your lists ahead of November if you want to pick up the biggest savings.

Last year online retail giant Amazon slashed 40% off Barbie and Leapfrog toys, while Argos slashed the Lego Harry Potter Hogwarts Clock Tower down to £56.50 – saving shoppers a third off. 

Below are some of the top deals from Black Friday 2020:

  • Barbie Dream Closet, £42.99 (Saving £27) from Amazon
  • Fire HD 8 Kids Edition tablet, £84.99 (Saving £55) from Amazon
  • Barbie Estate dolls' house, £67.50 (Saving £67.50) from Argos
  • Hot Wheels Ultimate City track set, £45 (Saving £45) from Argos
  • Sylvanian Families Sky Blue Terrace Gift Set, £34.99 (Saving £35) from Very

  • Feber My Lovely Llama 12v Battery Operated Ride On, £99.99 (Save £130) from Very

What toys should I buy for Christmas 2021?

It's worth looking out for which items are tipped to be the 'top toys' of the year. Many retailers start releasing their lists ahead of the festive shopping rush from September, John Lewis has been among the first this year to share its top toys for 2021 roundup. 

If you are buying Christmas gifts in the Black Friday sale, you can never go wrong with educational and STEM toys that promote learning from home.

Craft and sensory toys are always popular with kids of all ages too, and in recent years there has been increased demand for traditional wooden toys that are more sustainable.

Find out everything you need to know about this year's Black Friday sale.

Check out 18 best LEGO gift sets for kids of all ages if you need some more inspiration.

Read our guide on how to get the best LEGO Black Friday deals for 2021 ahead of November.

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