There’s no denying that having a good old scream can help release some tension when you’re feeling a little worked up.
Well, this is the basis for a new initiative designed to help those stressed out by the pandemic.
People in Iceland are being invited to play their screams over a loudspeaker in remote parts of the country.
It’s been set up by the Scandinavian nation’s tourist board, who have even created a website so people can record themselves letting off steam.
These screams are then played through one of seven speakers dotted around quieter areas of the country.
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People taking part can choose where their scream is played out from a handful of locations, including the peak of Festarfjall in Reykjanes Peninsula and Skógarfoss waterfall in the south.
Essentially, the idea is that the vastness of Iceland provides the perfect setting for people to vent their frustrations without disrupting anyone else.
The unusual campaign is inspired by scream therapy – also known as primal therapy – which was popular in the 1970s as a way of exploring repressed issues and relieving stress and anxiety.
The website reads: ‘You’ve been through a lot this year and it looks like you need the perfect place to let your frustrations out. Somewhere big, vast and untouched.
‘It looks like you need Iceland.’
Psychotherapist Zoe Aston commented: ‘The events of this year mean most of us have experienced increased feelings of frustrations, fear, loneliness, anger or guilt, and we have all coped in different ways.
‘Using a scream as a way to release pent up emotion allows you to reconnect with yourself, hear your own voice and reclaim the power that is inside you.’
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