An outraged mum has blasted Smyths Toys for selling "immoral" WWE toys that she claims encourages violence.
Sabrina Fitzsimons, 41, was appalled when she spotted the toy retailer advertising the toy during an ad break on TV last month.
The mum-of-three was sat on the sofa with NHS healthcare partner Chrissie, 56, when the commercial burst onto their TV screens.
In the 20-second clip, WWE star Drew McIntyre declares kids can "tear the slambulance apart for the ultimate brawl".
Different characters can be seen booting through the ambulance's side panel, ripping lights, windows and doors off the vehicle.
On the Smyths Toys website, the £39.99 Mattel toy says it's suitable for children aged six upwards.
It also claims to have "breakaway" pieces so kids can "crush the hood to uncover the engine" and "smash figures" through the roof.
After seeing the ad, Sabrina penned a complaint to the store and slammed the store on social media.
But she claims she was "fobbed off" with identical apologies "for any upset or disappointment caused".
Sabrina, from Bournemouth, Dorset, said: "This toy is massively inappropriate. I wouldn't purchase that for my child.
"I certainly wouldn't get behind advertising it, I just think you're crossing a line of ethics and morals."
She added: "These people in the health care sector saved our lives.
"WWE has a huge following from littles ones right up to adults, including my 13-year-old son, I think it's just such the wrong message.
"I just found it really offensive given the pressure I know the services have been under and the sacrifices that they've made.
"Is this good at any time, not just after a pandemic, to advocate violence against emergency workers? It's never a good thing."
After commenting on the store's Facebook page, Sabrina received identical responses from Smyths Toys.
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The message reads: "Hi there! Thanks for [sic] in touch. Apologies for any disappointment caused by this.
"I can see from our system that you have been in touch with an agent regarding this issue.
"Apologies again for any upset or disappointment caused. Best wishes!"
Speaking about the message, Sabrina said: "Smyths Toys said exactly the same in their email response to me that they said on Facebook, that was it.
"I would like to have seen some kind of [acknowledgement] 'oh actually you make a valid point here, we need to go back and maybe reconsider it'."
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Sabrina's Facebook comment reads: "Can I ask what the logic is in advertising a toy which encourages the destruction of an ambulance? (WWE Slambulance).
"At a time during a pandemic when there are active campaigns to reduce violence towards essential workers?
"And considering what the NHS has done for us over the past year I find the toy and the advert for it offensive and inappropriate. I would like to know why your company felt this was a good toy to get behind and advertise?"
WWE stated that the toy is made by Mattel and sold by Smyths.
Smyths and Mattel have been contacted for comment.
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