Not even the spectacle of witnessing Hollywood’s elite take a tongue-lashing from host Ricky Gervais was enough to save the 2020 Golden Globes telecast.
The 77th annual ceremony’s ratings were down about 15% from 2019, according to “very” early numbers from Nielsen, the Wrap reports.
However, the outlet emphasized that it’s “very important to stress” that this preliminary data is subject to “significant upward adjustment.” A full Nielsen report is expected in just a few hours.
The telecast attracted an average of 14.76 million viewers and a 3.8 share among adults 18 to 49 in what are referred to as “fast nationals” ratings. Those early figures skew down 6% in viewers and about 16% in the demo from early figures this time last year. The 2019 Golden Globes broadcast ended up at 18.61 million viewers and a 5.2 rating in the 18 to 49 demographic.
Sure, “fast national ratings” are totally unreliable for live broadcasts, The Hollywood Reporter reports — but Sunday’s numbers still appear to be on track to deliver the smallest Golden Globes television audience since 2012.
Some pundits are partially blaming the drop in ratings on the NFL’s Seattle Seahawks and Philadelphia Eagles game going overtime until 7:39 p.m. This resulted in 21 minutes of buzz-killing postgame coverage before NBC’s Golden Globes red carpet coverage could launch.
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