Inside Jamal Edwards’ bond with Loose Women mum Brenda from stage school to sweet TV kiss

Sad news broke last night that music pioneer Jamal Edwards has passed away.

The young entrepreneur and SBTV founder – who was just 31 years old – is the son of English singer and Loose Women panellist Brenda Edwards.

The TV personality made a statement about his sudden passing, and her fellow showbiz pals including Denise Welch have rallied round to support her.

Jamal’s unexpected death has triggered an outpouring of tributes on social media, with comments from London rapper AJ Tracey and touching posts from distraught fans around the world.

Here, we celebrate Jamal’s incredible mother-son bond, and how Brenda helped him on his path to stardom.

Mother’s love

Heartbroken Brenda released a touching statement to the public to announce Jamal’s unexpected death.

In the emotional message, she wrote of their incredible bond and the loss of the son in the ‘centre of our world’.

The statement read: “Myself, his sister and the rest of his family and friends are completely devastated. He was the centre of our world.”

Brenda's Loose Women co-star Denise Welch wrote: “My heart aches for my friend Brenda. I can’t bear it. Jamal Edwards was a wonderful son and brother.

Early life

Jamal was born in Luton on August 24 1990.

As he grew up in Britain his mum, Brenda Edwards, was a contestant on The X Factor.

Brenda finished fourth in the second series of the hit show, and introduced her son to stage school when he was just a toddler.

Brenda encouraged the young Jamal to go down a creative path and the future star studied ICT and music at Acton High School.

He went on to study at Ealing Green College. Here, he got a BTEC Diploma in Media Moving Image.

In his teenage years, Jamal started rapping and recorded videos with friends.

The clips were posted to YouTube and his drive would lead to his own business: youth broadcasting company SBTV.


Also known as SmokeyBarz, the company – headed up by Jamal – consists of a team of young people who use the platform to discover and break emerging artists in the urban music scene.

Jamal set up the new music platform at just 15 years old, using a £200 camcorder and a PC in his bedroom in Acton.

He shared the house with mum Brenda, stepdad Patrick and little sister Tanisha.

Jamal never knew his father, who was in a brief relationship with his mother when she became pregnant, aged 20.

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Loose Women appearance

Back in 2021, Loose Women viewers were treated to a sweet moment between Brenda and Jamal.

Doting mum Brenda introduced her son to a huge round of applause and looked at him adoringly as the panellists cooed.

The pair exchanged a big kiss – proving their close bond – and Jamal quipped: "It's like bring your son to work day. It's a good feeling. I always watch her on the show so it's good to be here and experience it in the flesh."

Brenda's big influence

It's no surprise Jamal found fame – his mum is a huge star of stage and screen!

Brenda is a singer, actress, TV personality and presenter who stars in ITV's Strictly The Real Full Monty show.

She rose to fame on The X Factor in 2005, singing in the Over 25 category with Andy Abraham and Chico.

She was awarded fourth place thanks to her incredible covers of Rescue Me and Midnight Train to Georgia.

Brenda's been a Loose Women panellist since 2019 and still sings on stage. She currently plays Motormouth Maybelle on Hairspray's UK tour.

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