Jamie Oliver DEFENDS the launch of his new £5M deli range in Shell petrol stations – after claims it undermines his role as a UN environmental champion
- Jamie Oliver launched food-to-go range in partnership with Shell petrol stations
- The 80 healthy food items contain 69 per cent more fruit and vegetables
- Critics claim the £5m deal undermines his role as a UN environmental champion
- The chef hit back saying that he had ‘earned people’s trust over the last 20 years’
Jamie Oliver has defended his decision to release a food-to-go range in partnership with Shell petrol stations.
The collection of wraps, sandwiches, salads, hot pots and sushi was launched in London today and will be rolled out in 500 Shell service stations across the UK from the end of the month.
Oliver, 43, has faced criticism over the £5million deal, with some claiming it undermines his role as a UN environmental champion.
Jamie Oliver has defended his decision to release a food-to-go range in partnership with Shell petrol stations. He launched the range by serving some of the products to London cab drivers on Tuesday, pictured
Jamie Oliver hands out food at his pop-up cafe in Russell Square, London, to announce the launch of Jamie Oliver deli by Shell. The chef has faced criticism over the partnership, with some claiming it undermines his role as an environmental champion
But the chef hit back today, saying: ‘I think I’ve earned trust over the last 20 years and I would hope that people think I’ve thought about it correctly. I can stick up for what’s in the stores and where it’s come from.’
The 80 Jamie Oliver Deli by Shell products contain an average of 69 per cent more fruit and vegetables than Shell’s previous food-to-go offerings.
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He launched the deli range today, which will be available from 31 January, by serving a selection of his new products to London cabbies.
The chef said he hopes the range will prompt further change across the food-to-go sector.
Jamie Oliver and Istvan Kapitany – Executive Vice President Shell Retail (centre), hand out food at the cafe. The 80 Jamie Oliver Deli by Shell products contain an average of 69 per cent more fruit and vegetables than Shell’s previous food-to-go offerings
‘My job’s to work for the British public and push Shell to be the best that we can be and also to disrupt the market,’ he said.
‘If we want Britain to be in a healthier, more productive place in 15 to 20 years, we absolutely need businesses to be on that journey.’
Among the critics of Oliver’s partnership with Shell has been Welsh Labour MP Anna McMorrin, who is on the Commons’ Environmental Audit Committee.
She criticised Oliver in an interview with the Daily Mirror last year, saying: ‘Climate change is the major issue facing all of us.
Jamie Oliver said he hopes the range will prompt further change across the food-to-go sector. Pictured, the chef speaks to Milan Charles and Carol Holness outside the pop-up cafe
‘We have seen Sir David Attenborough addressing the UN Climate Change conference about the need to be taking this seriously.’
‘If Jamie Oliver is there promoting something that exploits fossil fuel, then that’s not taking it seriously.’
Shell is one of the world’s largest oil companies, although it is considered an industry leader in the move from fossil fuels to green energy.
Last month it declared it intends to double the amount it spends on green energy to $4bn (£3.2bn) a year.
Jamie was named as an ‘environmental champion’ three years ago on the United Nations Environment Programme’s website.
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