How Joe Wicks won lockdown! Two years on from his online PE class, the Body Coach’s fitness empire is thriving – boasting a number one book, swish homes in LA and Surrey and earnings of £115,000 a WEEK
- Wicks marked two years on from his first PE with Joe session during the first lockdown on Instagram today
- 36-year-old, who has an MBE, told fans: ‘On this day 2 years ago we started something amazing together’
- In the two years that have followed, the Body Coach’s career has soared, with his earnings thought to be £115,000-a-week in 2021 – and he now has homes in LA and Surrey
- Started his bootcamp business with a £2K loan from his parents – but ‘didn’t make any money for a year’
- Joe is married to wife Rosie, who he shares two children with – Indie and Marley – with another on the way
Joe Wicks today marked two years to the day since he began his PE with Joe sessions, the morning workouts that helped schoolchildren – and their parents – stay fit as the Covid crisis kept the nation indoors during lockdown.
The workout guru, 36, told his followers that March 23rd 2020 marked the start of ‘something amazing’, as he remembered the daily fitness YouTube sessions that would eventually earn him an MBE and see him raise £580,000 for the NHS.
The PE lessons eventually came to an end on July 22nd that year, but Wicks has continued to stay in the spotlight, with his latest cookbook currently at the top of the non-fiction chart and his earnings last year thought to be around £115,000 per week – in line with a Premiership footballer.
There are swish homes in Santa Monica and Surrey, and a growing brood – his wife Rosie is currently pregnant with the couple’s third child – siblings to India and Marley.
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Wicks marked two years on from his first PE with Joe session – which launched on his YouTube session on March 23rd 2022 at the height of the first lockdown – on Instagram today (Pictured with his son Marley)
PE with Joe cemented Wicks status as the UK’s leading fitness guru – he was awarded an MBE for his efforts and is currently at the top of the non-fiction charts with his book Feel Good Food, and rumoured to be earning £115,000 a week
The summer after PE with Joe began, Wicks and his family moved into a luxurious new home in Surrey, complete with a sauna and ice bath – and there’s also a home in Santa Monica in California
The couple also spend their time at their home in Santa Monica, with Wicks vowing to ‘sleep more’ and ‘get stronger’ during a recent extended stay with Rosie, India and Marley in California
Currently on a book signing tour of the UK, the star has been busy sharing Instagram stories of his stays in five-star hotels as he pinballs from city to city in a luxury car.
In 2021, Companies House records revealed that Joe’s firm Body Coach Online Nutrition Ltd had cash reserves of £4.5million for the year ending March 2021, a huge increase from the £1.7million he had in 2020.
His other company Joe Wicks Ltd also increased its funds with assets currently valued at £6.7million, an increase of £3.5million from the previous year. Another firm, Joe Wicks Group Ltd, had assets of £3.25million, which adds up to cash and assets of nearly £15million.
It’s a far cry from the fitness guru’s humble start – where he tried to kickstart his bootcamp business with a £2,000 loan from his parents.
11 years ago, Joe, 36, was handing out flyers to his Rumble In The Park classes opposite Richmond Tube station in south-west London, however so few people turned up he was unable to pay the money he loaned back.
The fitness star posted a photo of himself with his young daughter Indie celebrating the success of his lockdown PE with Joe sessions two years on. Right: Wicks dressed up a whoopee cushion for one of the lockdown sessions
Humble start: Joe handed out flyers to his Rumble In The Park classes opposite Richmond Tube station in south-west London, however so few people turned up he was unable to pay the money loaned for the training course back
The fitness guru has previously shed light on his council estate upbringing, where he admitted that his young mum had ‘no idea about healthy eating’ and would feed them pasta and sandwiches ‘every night’.
Joe said earlier this year: ‘When I could say, “Mum, I’m buying your house… it’s yours,” it was an amazing moment.’
While trying to get his business off the ground in 2012, the fitness star didn’t ‘make a single penny for a year’, before discovering that he could reach people on Instagram through a gap in the market.
Healthy living: When the social media app launched a video function in 2014, Joe began uploading motivational clips about fitness and nutrition, which quickly gained traction with those looking for healthy living tips (pictured in 2017)
When the social media app launched a video function in 2014, Joe began uploading motivational clips about fitness and nutrition, which quickly gained traction with those looking for healthy living tips.
The videos began with Joe chatting in his kitchen, gaining confidence with each video and becoming ‘louder and cheekier’ until his community was built – after just eight months he had 44,000 followers.
A pivotal moment in Joe’s career was meeting bestselling author of start-up guide Do It! Or Ditch it! Bev James, who he claims ‘turned him from a young guy with enthusiasm into a businessman with a strategy’.
Joe is quoted on her website saying: ‘Bev said to me on day one, ‘Joe you’ll be a star and you will have your own cook book and TV show’. No one had ever had that confidence in me before.’
Although Joe can still see Richmond tube station from his work, it is now from his Body Coach HQ, where he employs 50 staff and turns over millions each year. Joe is believed to be worth an eye-watering £15 million.
Joe launched his first book – Lean in 15 – in December 2015 and it sold 77,000 during its first week, breaking a world record previously held by esteemed cook Delia Smith.
As well as lucrative book deals and app launches, Joe also hosted two series of his own show The Body Coach on Channel 4 in 2018.
During his rise to stardom, Joe met his now wife Rosie Jones, 31, who began her career at the age of 17 and worked as a glamour model. Joe kept his relationship with Rosie under wraps until fans began speculating they were together after they shared identical holiday snaps on Richard Branson’s Necker Island in 2016.
The couple announced their engagement in November 2018 and tied the knot 18 months later in a woodland ceremony. Posting a shot from their wedding on Instagram.
Joe and Rosie welcomed their second child – a son named Marley – into the world in December 2019 and await the birth of their third child this summer.
The star recently unveiled a body transformation as he bulked up in a three-month transformation while spending time at his home in Los Angeles. Joe said he set himself two goals when he landed in LA three months ago – ‘more sleep’ and ‘getting stronger’
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