LIDL has rolled out its boxes of wonky fruit and veg to all stores today following a successful trial.
The "Too Good To Waste" boxes weigh roughly 5kg – and they cost just £1.50 each.
They contain fruit and vegetables from Lidl's store shelves, which have become slightly damaged or discoloured, but are still fine to eat.
They're available to customers from opening until midday, and afterwards any leftover boxes will be donated to charity via Lidl's "Feed it Back" food redistribution programme.
The trial, which first launched in August last year, has seen customers pick up more than 50,000 boxes and prevented 250 tonnes of food going to waste through 122 trial stores, according to Lidl.
The boxes can include any items across Lidl's entire fruit and veg range (it's picked out by store staff), but based on Asda's box of the same size costing £3.50, you'll save £2 by shopping at Lidl.
Meanwhile, Morrisons is selling 4kg boxes of wonky veg for £3.
Here's how to cut the cost of your grocery shop
WE spoke to Hannah Maundrell, editor of Money.co.uk, about how you can cut the cost of your shopping bills:
- Write yourself a list – Only buy items that you need. If it isn't on your list, don't put it in the trolley
- Create a budget – Work out a weekly budget for your food shopping
- Never shop hungry – you are far more likely to buy more food if your tummy is rumbling
- Don't buy pre-chopped veggies or fruit – The extra they'll charge for chopping can be eye watering
- Use social media – follow your favourite retailers to find out about the latest deals
- Be disloyal – You may want to go to different stores to find the best bargains
- Check the small print – It’s always worth checking the price per kg/lb/litre when comparing offers so you’re making a like for like decision as a bigger box won’t necessarily mean you get more
- Use your loyalty cards – Don’t be afraid to sign up to them all. They all work slightly differently – work out what bonus suits you better and remember to trade in your points for additional rewards
Christian Härtnagel, chief executive of Lidl, said: "We’re really excited to be rolling the boxes out to all of our stores nationwide, and we’re really pleased to see that it’s also starting to be adopted by other supermarkets.
"Not only is this initiative helping to tackle the highly important challenge of food waste, it’s also helping our customers make even more savings.
"Additionally, it’s an example of how we, as discounter, can utilise our lean and efficient business model to fulfil our mission to make good, healthy food more affordable and accessible, whilst acting sustainably."
Lidl has 760 stores across the UK. You can find your nearest one using its store locator.
Over the summer, Asda, Morrisons and Aldi were selling wonky veg due to heatwave crop crisis.
Morrisons has also been slammed by shoppers for selling the veg in plastic packaging.
Last month, Lidl rolled out tiny trolleys into its supermarkets so children can help their parents with the grocery shop.
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