Rosie Fortescue is more than just the girl from the UK reality show “Made in Chelsea.”
As the founder of Rosie Fortescue Jewellery, the 29-year-old designer dreamed of crafting her own delicate pieces long before she appeared on the E4 series from 2011 to 2017.
“I’ve always tried on my mum’s rings, it’s one of my earliest memories as a child. Just trying on her rings, trying on her jewelry,” Fortescue recently told Page Six in London.
“I just kind of knew that if I was able to, I wanted to start my own brand. I had done lots of internships and had lots of jobs here and there, but I really wanted to work for myself. So I thought, I’ll save up the money that I’ve made from ‘Made in Chelsea’ and I will start my jewelry brand.”
Currently available online and at the luxury UK-based department stores Selfridges and Harvey Nichols, Fortescue wanted her line to be accessible, but not defined by her previous TV endeavor.
“I didn’t want to design for the fan of the show and have my brand totally supported by ‘Made in Chelsea.’ When I launched the brand, I was leaving the show or just about to leave, but I wanted it to be accessible to all. I wanted people to be able to treat themselves, I didn’t want my brand to be a birthday or Christmas present kind of thing,” Fortescue explained.
“The quality was really important to me, and I really wanted people to be able to wear it every day at a more affordable price, but also [the jewelery] would last to wear every day and it wouldn’t tarnish, so it was really about finding that right price point,” she continued. “Quality is important so that people can keep these pieces and wear them every day and trust that it won’t tarnish.”
Though Fortescue has thought about her future, which includes a new collection launching later this month, she doesn’t envision her brand expanding beyond jewelry.
“I think jewelry for me now is really what I love and it’s my passion,” she said. “I think as soon as you step into the realm of footwear and clothes, you get kind of stuck into this seasonal dilemma, which is not going to be fun for me, and not why I started my brand. I did it so I can have full control and launch when I want to.”
As for a return to TV, it would take the right opportunity for Fortescue to consider.
“I’m a really private person, so I find it really difficult. I never dated on the show, and then I got so many people asking what was wrong with me, why I didn’t want to date. I just wanted to start my brand and be a businesswoman and not discuss my sex life on national television,” Fortescue said.
Though Fortescue got to appear alongside friends Alexandra “Binky” Felstead and Louise Thompson on “Made in Chelsea,” after “seven amazing years,” she knew when it was time to move on.
“There’s a fine line between being totally associated to the show, and then being able to leave with an association, but also an identity within yourself, so I really wanted to be able to leave and not just be that girl that was on ‘Made in Chelsea.’ I will pass people on the street they’re like, ‘Oh there’s that girl from ‘Made in Chelsea’ and I’m like, I’m way more than that. But I think I’ve been lucky, I think I did get the timing right, which I’m grateful for,” Fortescue said.
With “Made in Chelsea” in her rearview mirror, Fortescue is looking forward to what’s ahead, specifically, her June trip to southern California.
“When I go to LA for the month it’s basically time for me to create and take out a massive sketchbook and just sit outside in the garden of my Airbnb in Venice and just design jewelry,” she said. “I’m so excited.”
Source: Read Full Article