The man behind a viral Christmas video which brought viewers to tears despite it costing less than £50 to make, has wowed again.
Phil Beastall’s Love is a Gift moved people so much, many called on heavyweight Christmas advert favourite John Lewis to employ him next year.
But Phil from Gloucestershire has already been snapped up by ITV’s Good Morning Britain to help promote their Christmas campaign.
His latest advert Time is a Gift premiered on the breakfast show this morning and once again left viewers in tears.
The clip begins with a woman being touched by a hand in bed, but she turns around to reveal she is alone.
A man and son can be seen playing in their garden, but seconds later the boy disappears.
An elderly man picks up two cups of tea in the next scene, before he remembers he is alone and puts one back.
The advert ends with people talking to strangers about their loss before ending with the words: "You can help end loneliness."
The video is part of the show’s 1 Million Minutes campaign, which asks people to give the gift of time this Christmas.
This morning, Phil said: "It’s been incredible. I thought people would watch in the local community.
"To be asked to create this film for you guys is such an honour.
"With all of us we’ve grown this thick exterior where we go out to the world and battle it and under it all we have a soft core and we want to be loved."
Former Eastenders actor John Partridge, who lost his mother to Alzheimer’s last year, was on GMB and sang the advert’s praises.
He said: "It’s funny isn’t it because we’re talking about time and time is a healer.
"This is the second Christmas now and I can look back and think fondly. Sometimes you don’t want to talk to the people closest to you.
"We are an incredibly generous country. We give millions of pounds. Time is something we all have and we can all give.
"Loneliness leads to depression which leads to Alzheimer’s. I know that contributed to my mum’s condition."
Finance expert Martin Lewis also spoke briefly about the loss of his mum when he was a child and said he was fully supporting the campaign.
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