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Coach debuted its Fall 2021 collection on Monday with a pop culture-inspired video featuring star-studded parodies of classic movie and TV moments.
Brand ambassador Megan Thee Stallion tackles the role of Regina George from “Mean Girls,” twerking on a football field in a monogram sweatshirt and matching miniskirt while classmates exchange salacious gossip inspired by lines from the 2004 cinematic classic.
“Each of her dogs has its own bedroom,” one confides, while another reveals, “Her nails are so long, she accidentally gouged my eye out. And it was awesome!”
In another scene, global Coach face Jennifer Lopez sings along to Blondie’s 1980 hit “Call Me” in a phone booth while baring her famous abs in a tied-up tee and trench coat.
The brand also tapped Michael B. Jordan, Kaia Gerber, Tavi Gevinson and “Riverdale” stars KJ Apa and Cole Sprouse for the nostalgic video.
In a press release, Coach’s creative director Stuart Vevers said he wanted the new collection and presentation to “make sense and resonate in these unique times.”
“I have always loved exploring the intersection of fashion and pop culture at Coach,” he added.
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