Thanks to a partnership with a British designer, Meghan Markle is following in the fashion footsteps of her ultimate idol, Audrey Hepburn, by slowly becoming the poster girl for Givenchy
The Duchess of Sussex has long admired the the Breakfast at Tiffany’s star, but few expected her to follow her legacy so closely.
However, after befriending Givenchy’s British artistic director, Clare Waight Keller, Meghan is quickly becoming the face of the French brand – as Audrey once was.
Not only was Keller employed to design Meghan’s wedding dress, the Duchess has become an ambassador for the Givenchy by wearing the brand at least once a month during her public appearances.
Presenting Keller with the women’s wear designer of the year award at the British Fashion Awards last week, Meghan was once again clad in the brand – dressed in a black one-shoulder as she clutched her bump.
The 37-year-old’s collection is already believed to be in excess of £250,000, but many are crediting Meghan and Keller’s partnership for bringing Givenchy back into mainstream consciousness.
Now, Givenchy says it’s enjoying it’s most successful stint since Audrey Hepburn faced the in the 50s and 60s.
Parent company LVHM revealed their turnover of fashion and leather goods went up from £9.7 million last year, to £11.7million in just the first three quarters of 2018.
So now is it Meghan’s turn to cement her legacy in the brand? With the help of Keller, that’s entirely possible.
In the financial report, it stated: ‘Givenchy benefited from the success of Clare Waight Keller’s first collections, presented with an exclusive staging at several emblematic boutiques.
The main highlight… was the design of the Duchess of Sussex’s wedding gown, with media coverage of the event generating extremely high visibility for Givenchy.’
The Duchess’ collaboration with Birmingham born Keller, 48, began in complete secret and wasn’t to be revealed until Meghan stepped of the car on her wedding day.
Following Prince Harry and Meghan’s engagement in November 2017, Keller received an unexpected phone call from the bride-to-be asking her to design her dress.
Meghan’s vision for the dress was in-keeping with Givenchy’s elegant and timeless identity, and as such a collaboration with Keller felt only natural.
Despite only being given four months to design the iconic gown, the pair met up secretly as many as eight times for fittings across London in the lead up to the wedding.
In a magazine interview promoting Givenchy’s new Bond Street store in London, Keller said: "The dress went backwards and forwards to Paris to be worked on in the atelier.
‘But no one in the team knew who it was for, because after the couture show in January, a number of high-profile orders had come in.’
And from the success of their collaboration, a close friendship has evidently formed.
Addressing the audience at the British Fashion Awards, Meghan said: ‘I feel especially proud to announce tonight’s winner who, yes, is a British designer leading on the global stage with vision and creativity but, also, with incredible kindness – which is why, when I met her for the first time 11 months ago, I knew that we’d be working very closely together.’
The wedding dress was just the beginning for the pair, with the French label now considered Meghan’s signature look.
And if the success of her association with the brand continues, she may soon cast herself from her Hollywood hero’s shadow and into the forefront of Givenchy’s esteemed legacy.
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