December 25 will be the first ever £1billion Christmas Day for online shopping as 12 million bargain-hunters – almost one in four adults – shop on websites.
Web spending will reach the landmark and leap from £895million last year, Centre for Retail Research studies for VoucherCodes, and data from online retail chiefs IMRG, showed.
Christmas Day spending will be boosted by Boxing Day sales starting 24 hours early online.
Mobile shopping will hit a record level of 70p in every £1 spent – double the rate just five years ago, when many still shopped via desktop computers and laptops.
Fast 4G mobile internet speeds have driven the boom.
Brits will also shop to escape family rows on the big day.
Spending will peak at 11am, after gift vouchers are opened, and at 5pm after afternoon movies and before TV specials in the evening.
Electronics will be popular buys, experts say. Amazon sales trends show films and song downloads be big sellers.
Professor Joshua Bamfield, director of the Centre for Retail Research, said: “The amount spent this Christmas Day will be significantly more than last year's £895million.
“Mobile shopping will account for up to 70 per cent of online spending on Christmas Day, as people don't want to be stuck in a bedroom on a desktop computer.
“Popular purchasing times will be around 11am when people open gift vouchers, and around 5pm before evening TV.”
A spokesperson for online retail chiefs IMRG said: “There will be a lot of people online shopping on Christmas Day, and online spending is up on last year.
“Boxing Day sales will have started online by Christmas Day, and people want to take advantage.”
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