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With Christmas creeping up around the corner, Smyths Toys has kicked off its huge half price sale.
Although Black Friday might still be weeks away, parents can get a head start with their festive shopping.
There's so many brands included in the eye-watering promotion, like Barbie, Lego and even video games.
The deals are available to browse online by heading to the Smyths Toys website and in stores across the UK.
It was first spotted on hotukdeals, with members claiming most stock was ideal for older kids.
One shopper said: "Caters to older children rather than babies but still a good deal."
Another customer added: "It's a bit of an odd sale, only 50 odd items in the sale but those items do have good savings.
"Sadly nothing really for the younger kids."
The incredible promotion is available while stocks last, so if you want to take advantage, you better be quick.
Included in the offer is the F1 2020 PS4 game which is now £34.99, down from £44.99.
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If your child loves Barbie, a Beach Fun Playset with Dolls Pool and Car has been slashed from £79.99 to just £39.99.
And for Lego fans, there's a Friends Heartlake The Big Race Day Kart Toy for just £24.99, down from £49.99.
The Smyths Toys sale comes just weeks ahead of the Black Friday promotion which is considered as the biggest sales event of the year.
This year, Black Friday will fall on November 27, a day after Thanksgiving on the Thursday.
Previously, it was reported Black Friday bargains could last all of November in a bid to stop huge crowds.
Research by Wunderman Thompson Commerce found that customers were set to splurge online but steer clear of in-store deals.
Major outlets have already revealed plans to spread discounts over more than just the single day.
Boots, Matalan, Robert Dyas and B&Q are all planning to scatter promotions over several days, it has been reported.
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