ALDI has pledged to keep costs low as consumers battle a cost of living crisis and rival retailers hike prices.
In a trading update the discount supermarket revealed it had had its best Christmas ever, but promised it would continue to keep prices down for shoppers
The chain's popular Christmas advert featuring the much-loved character Kevin the Carrot alongside new favourite Marcus Radishford helped it to a bumper festive period.
Aldi said sales were up 8.1%in the three months to Christmas compared to the same period in 2019.
But the discounter used the opportunity to commit to remaining the UK's cheapest supermarket.
Chief executive Giles Hurley said: “As we look ahead, the top priority for most families this year will be managing their household budgets in the face of rising living costs.
"As the cheapest supermarket in Britain, Aldi will always offer the lowest prices for groceries, no matter what, and continue to support our British farmers and producers.”
It comes as households across the country face a cost of living crisis, with energy bills now hitting as much as £3,700.
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Families are spending an extra £15 on groceries every week already, and prices are expected to rise further.
Already this month, the likes of Greggs, Next and B&M have all warned shoppers that their prices are likely to rise.
Greggs customers were upset to hear the cost of sausage rolls would go up this month.
And we have looked at the supermarket staples that are going up in price.
Inflation is expected to hit 6% over the coming months, pushing the cost of living even higher.
And spurred on by HGV driver shortages, grocery inflation hit 3.5% last month – the highest inflation hit since Spring 2020.
Aldi reported bumper sales of more than 43 million mince pies, 21 million British pigs in blankets and 118 million Brussels sprouts this Christmas.
Research by Which? found it was the only supermarket during the festive period to allow a shopper to make a Christmas dinner for less than £30.
The upstart has won more than half a million new customers from the Big Four supermarkets, it said.
How to keep your food shop costs down
Millions of people are concerned about the cost of living crunch, and looking for ways to reduce their outgoings down over the coming months.
Many families are facing the choice between heating and eating this winter.
There are some things you can do to help cut costs though.
Look out for yellow sticker items, which indicate reductions.
We spoke to one expert about her secrets to bagging the best yellow sticker food bargains.
Plus we have other top tips to bring your online shopping basket down in price.
Consider buying own-brand rather than premium brand products, and try to buy in-season items, especially when it comes to fresh produce.
Make the most of loyalty schemes too – signing up to Tesco Clubcard or Nectar, for example, can get you access to deals you can't otherwise get.
You may also be able to get extra help through the Household Support Fund.
Councils up and down the country are offering assistance to struggling families, but what you can get depends on where you live and your own circumstances.
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