NFL increasingly worried about declining sports viewership even amid pandemic: Gasparino
Sources tell FOX Business’ Charlie Gasparino that independent research showing sports embrace of social justice is turning off many viewers.
Saturday’s NFL game between the San Francisco 49ers and Arizona Cardinals drew about 11.2 million total viewers for at least part of the game, which was the league’s first to appear almost exclusively on streaming platforms, according to reports.
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The audience, which averaged about 4.8 million viewers on Amazon’s Prime Video and Twitch platforms, as well as mobile outlets run by Verizon and the NFL, was similar to that for games that appear on the NFL Network cable outlet, according to the Hollywood Reporter.
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NFL Network games have averaged about 5.6 million viewers, Variety reported.