College Athletes Cash In as Generations of Rules Fade Under Pressure

Thursday brings a seismic shift for college sports: eased N.C.A.A. policies and new laws to let players make money off their fame.

By Alan Blinder

MIAMI — D’Eriq King, the University of Miami’s star quarterback, has spent the off-season anticipating the Hurricanes’ September opener against Alabama. First, though, he is opening for business on Thursday, when college athletes can start to make money off their fame.

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