Aldi trolls Marks & Spencer as Cuthbert the Caterpillar is arrested in Christmas ad

A Christmas Carrot: Aldi launch 2021 Christmas advert

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The highly anticipated ad first aired on TV last night and reflected Charles Dickens’ A Christmas Carol, showing an Ebanana Scrooge-style character being reminded of the joys of the festive season by Kevin the Carrot. However, viewers applauded a small detail in the background, in which Cuthbert the Caterpillar is being detained.

It makes fun of the “Battle of the Caterpillars”, which started earlier this year when Marks and Spencer started legal action against Aldi, arguing that the supermarket’s Cuthbert the Caterpillar cake infringes M&S Colin the Caterpillar’s trademark.

Viewers shared their praise on Twitter, Manchester Evening News says.

One posted: “I absolutely love A Christmas Carol and this is such a great advert. Complete with Cuthbert the Caterpillar being arrested at the start.”

Another wrote: “Cuthbert the Caterpillar gets arrested! Genius trolling from Aldi.”

A third stated: “I’ve got a lot of time for Cuthbert the Caterpillar getting arrested in the background of the new Aldi Christmas ad.”

Two lemon police officers are seen detaining the character in the ad, broadcast for the first time last night in the commercial break during Emmerdale on ITV.

They are among a medley of fruit and vegetable characters – including Marcus Radishford, Tiny Tom, Peas and Goodwill and Kevin’s Dickensian family – but the cheeky nod didn’t go unmissed by eagle-eaged soap fans.

“Aldi have just won the Christmas ad game,” another tweet read.

“Loving the touch of Colin/Cuthbert the caterpillar getting arrested,” a further message states.   

When the term “Battle of the Caterpillars” was created by fans amid the row in April, supermarket customers were were quick to take sides, create memes and make jokes around the issue.

Aldi’s marketing team couldn’t resist getting in on the joke.

The supermarket chain has teamed up with footballer Marcus Rashford this year to donate 1.8million meals to families in need at Christmas.

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