Four-hour stunt programming now claims four of the five top slots in cable channel’s history
Credit: Mike Davello
Chip and Joanna Gaines’ Magnolia Network is already fixer-uppering DIY’s lackluster TV ratings.
Four hours of preview programming for the upcoming rebrand ran on Sunday, smashing DIY Network’s ratings records in the process. As a matter of fact, each one of those four hours now claims a spot on DIY’s Top 5 episodes of all time in the adults 25-54 demographic. Overall, the primetime block, labeled “Fixer Upper: A Look Back,” brought the Discovery-owned network its highest-rated night ever among that age group, with 0.38 rating.
More than 2.3 million total viewers watched the Magnolia Network sneak peek from 5-9 p.m. That’s a +195% improvement for the time period compared to the prior six week average and +402% over the year-ago audience numbers. When just looking at women in the 25-54 range, DIY’s Sunday 5-9 block was up 303% over the prior six weeks and increased 647% versus last year.
The third hour of the Magnolia Network preview alone ranks as the highest-rated telecast in DIY’s history among adults 25-54, with a 0.69 rating, and also claims that title with women 25-54 (0.90), adults 18-49 (0.46) and women in the 18-49 range (0.62). It was Sunday’s No. 4 program from 7-8 p.m. across both cable and broadcast among the 25-54 group. For women in that age range, the hour was the second-highest-rated show in the time slot, just behind “60 Minutes.”
More to come…
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