England vs USA: Lionesses need to 'up their game' says Scott
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ITV is set to be the new home of England Women’s Football, as the channel has secured a new deal with the FA. This means fans will be able to watch the Lionesses’ qualifier and friendly matches on the channel. But, when will ITV start airing the Lioness games?
ITV have confirmed they will show England Women’s Senior team’s tournament qualifiers and friendlies in a new four-year deal announced today.
When will ITV start airing the Lioness games?
Fans will get to watch the Lionesses’ efforts to reach both World Cup and European Championships from this current season up to, and including, 2024/25.
The matches will be broadcast live and free to air on ITV, ITV4 and ITV Hub.
The good news for football fans is that they won’t have to wait long before seeing the England Women’s Football team in action.
Under the deal, the broadcaster is set to air a Lioness match as early as Friday September 17.
They’ll show coverage of England’s opening FIFA Women’s World Cup qualifying match against North Macedonia at Southampton’s St Mary’s Stadium.
This new deal means ITV is now the home of both the England Women and England Men’s senior teams.
They are already showing the men’s senior side’s World Cup, European Championship and friendly games, home and away, until 2022.
Niall Sloane, ITV Director of Sport, commented on the broadcaster’s new deal with the FA.
He said: “This is an exciting moment to announce this deal with England Women about to start their qualifying campaign for the 2023 World Cup and at the outset of a season which will build towards England hosting the Women’s Euros next summer.
“We’re delighted to be able to bring viewers the very best coverage of the action and the stories, live and free to air, over the coming years,” he added.
Kathryn Swarbrick, FA Commercial & Marketing Director, also commented on the news.
She said: “We’re delighted to announce this new agreement which makes ITV the home of England Football.
“This partnership is critical for The FA not only to drive the reach and profile of the Women’s senior team, but also to drive girls participation.
“We know when girls see elite women’s football in action it inspires them, and makes them believe football is a sport for them.
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