HOLLY Willoughby has shared a rare photo with her husband Dan Baldwin – and fans think he's a ringer for Phillip Schofield.
The This Morning star was riding high from the show's National Television Award Daytime category win when she snapped a selfie of the cast and crew crammed into a lift at the O2.
She grinned beside suited and booted Dan, Dr Zoe Foster and Rochelle Humes, while Phillip stood with the NTA in his hand.
"The obligatory lift selfie," wrote Holly. "Waking up with a full heart this morning… thank you once again… we love making this show and to pick up this award means so much to the whole team… congratulations to everyone at @thismorning … huge love ❤️."
Her followers couldn't believe the similarities between her hubby and co-host.
One posted: "Did Dan tur into Phil, or Phil turn into Dan…..whats with the hair ?…..well done team though xxx."
Others were convinced Holly had bleached Dan's hair to match her own platinum blonde locks.
They asked: "Has Holly coloured hubby's hair same colour as hers."
Collecting the programme's award on stage earlier in the night, Phillip said: "We are always massively, massively proud of This Morning and our family and our team.
"What was amazing for us was, every single day, because of the brilliance of ITV, we could stay on air and we could be there. We felt like we were everyone's comfort blankets, but for all of us, you were our comfort blankets too."
Making a special mention for his co-star Holly, he added: "Thank you for that, thank you for being there with us and also thank you to my best friend."
Holly then took over and said: "This Morning is an incredible team, and we are lucky to just be one cog in the wheel. We just wanted to give you a normal morning, thank you for voting, it means the absolute world."
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