Viewers were baffled by the intro as the voiceover woman got James' name wrong in spectacular fashion.
Before the show started, the announcer told fans what to expect on tonight's show.
She mentioned the Bushtucker Trial featuring Rita Simons, 41, and James McVey, 24, but she got it all wrong.
The unnamed annnouncer said: "Now on ITV… it's the final week and tension is climbing will Rita and Simon smash it and win stars in tonight's bushtucker trial?"
Viewers flocked to Twitter to point out the mistake and ask: "Who's Simon?"
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One wrote: "Why did the advert voice-over woman on @ITV say Rita and Simon? Who the hell is Simon!?#imaceleb."
Another added: "@ITV "Rita and Simon"? #ImACeleb #ITV."
A third added: "MoreWho is Simon? #ImACeleb."
Some even asked if a new campmate had joined the show.
One wrote: "“Rita and Simon”? I thought I misheard it but I didn’t @ITV have we got a new campmate? #imaceleb."
Rita and James took part in the Bushtucker Trial tonight to win stars for dinner.
They had to stick their heads in boxes full of nasty critters while the other answers questions on movie trivia.
The brave pair faced boxes of pig brains, spiders and snakes as they competed to win food for their campmates.
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