The I'm A Celebrity star loses her cool when the creepy-crawly crawls up her bum during the movie-themed trial called Stars Of The Silver Scream.
The challenge involves Rita being quizzed on her film knowledge while standing in a giant box of popcorn which is also occupied by cockroaches, crickets and mealworms.
For each question she gets right, she is awarded 20 seconds of time for The Vamps' James McVey, who must get stars for camp using only his tongue.
But while the ex EastEnders star breezes through questions about movie Trainspotting, she's left a little distracted when she feels a cockroach crawl into her undies.
Pulling frantically at her knickers, she yelps: "Get off me! They're in my knickers."
When it's James' turn to attempt the trial, Rita shouts: "Get out of my crack!"
Eventually putting her hands down her trousers, she laughs: "They're up my bum, I know it!"
When Holly asks how she's doing, Rita continues to joke: "It's gone up my crack."
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Holly then jokes: "Has it gone up your bum? It's brave!"
Viewers with have to tune in tonight to see if the pair manage to win the full nine stars for camp – and to see if pest control can sort out Rita's roach problem.
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