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Joe Biden’s First Primetime Presidential Address Leads ABC to Thursday Win in Broadcast Ratings
Stabbing death on “Grey’s Anatomy” didn’t hurt (well, except the dead doctor – it definitely hurt that character)
Joe Biden gave his first primetime national address as president of the United States of America on Thursday, and ABC reaped the (preliminary) ratings benefits.
The POTUS address paired with a shocking death on “Grey’s Anatomy” handed ABC first place in primetime outright, meaning the broadcast network won both the key demo and in terms of overall eyeballs.
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Readers should consider these early Nielsen numbers for the Biden address, which ran from 8 p.m. ET to 8:30 p.m. ET, subject to significant adjustment. The rankings for the speech will also change when we get cable news numbers later on Friday.
ABC was first in ratings with a 0.8 rating/5 share in the advertiser-coveted 18-49 demographic and in total viewers with an average of 4.8 million, according to preliminary numbers. The Biden half-hour drew a 0.8/6 and 6.244 million total viewers. At 8:30, “Station 19” and the very beginning of “Grey’s Anatomy” scored a 0.9/6 and 5.2 million viewers. At “9:30,” the rest of “Grey’s” and the first few minutes of “A Million Little Things” earned a 0.8/6 and 4.6 million viewers. From 10:30-11, “A Million Little Things” closed primetime with a 0.4/3 and 2.7 million viewers.
CBS and Fox tied for second in ratings, both with a 0.5/3. CBS was second in total viewers with 4.5 million, Fox was third with 2.239 million.
For CBS, the Biden half hour landed a 0.8/5 and 6.168 million total viewers.
Univision was fourth in ratings with a 0.4/2 and fifth in viewers with 1.3 million.
NBC and Telemundo tied for fifth in ratings, both with a 0.3/2. NBC was fourth in total viewers with 2.197 million, Telemundo was seventh with 912,000.
The CW was seventh in ratings with a 0.2/1 and in viewers with 936,000. “Walker” at 8 had a 0.3/2 and 1.4 million viewers. “Legacies” at 9 got a 0.1/1 and 503,000 viewers.
More to come…