Peacock Hits 10 Million Subscribers, Comcast CEO Brian Roberts Says

New streaming service’s debut “exceeded our high expectations,” Roberts says

NBC

Peacock, NBCUniversal’s new streaming service, has hit 10 million subscribers since first launching in April, Comcast announced Thursday.

“NBCUniversal successfully launched Peacock in cable’s footprint in April, ahead of the streaming service’s U.S. nationwide launch earlier this month, with 10 million sign-ups to date,” Comcast CEO Brian Roberts said in a statement accompanying the company’s Q2 earnings report.

The announcement was one of the few bright spots Comcast could point to, with the media giant’s second-quarter revenue plummeting due to the coronavirus pandemic.

Peacock’s ad-supported service first became available to Comcast customers on April 15, before rolling out to nationwide in mid-July. The service hit 10 million subscribers despite not being available on Roku or Amazon Fire TV, the two biggest players in the streaming world. Of course, nearly all of the 10 million signups haven’t been paying for Peacock, at least not yet. Peacock was only available to Comcast and Xfinity customers during Q2, and its national rollout came with a 7-day free trial, meaning there’s only been about a week where customers would be paying for the service.

Peacock offers two different streaming options. The free option, called Peacock Free, includes next-day access to current seasons of freshman broadcast series on NBC, as well as library content like “Parks & Recreation” and curated daily news and sports programming. As for Peacock originals, this option only includes “select” episodes as well as access to what Peacock is calling “streaming genre channels” like “SNL Vault,” “Family Movie Night” and “Olympic Profiles.”

The second tier, called Peacock Premium, is available for no extra charge to Comcast and Cox subscribers. For everyone else, it cost $4.99 a month for an ad-supported option, or $9.99 a month to have no ads. The Premium tier features everything on the Free option but includes all Peacock Originals, early access to late-night series like “Tonight Show” and “Late Night” and more sports including Premier League soccer.

Roberts later said the service’s debut had “exceeded our high expectations.” The company had projected Peacock would have up to 35 million subscribers by the end of 2024.

Tony Maglio and Jennifer Maas contributed to this report. 

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