Simon Cowell’s ‘shameless’ X Factor promotion slammed – it’s not what it seems

X Factor fans were left utterly baffled this evening as Simon Cowell appeared to promote his son’s new single.

This evening, viewers of the ITV competition were treated to a rendition of Baby Shark during the opening of the final tonight.

But fans were left a little confused – but were shocked with Simon Cowell’s next words.

"This is Eric’s first release on SyKids Records," Simon joked. "The record is now available."

But fans flocked to Twitter to voice their opinion.

One tweeted: "This people battling for a record contract, yet Simon’s son has his own single out ffs #XFactor."

While another commented: " So we all have to watch that s*** because Simon wants to indulge his Son? Get to F***! #xfactor."

A third remarked: "Wtf Simon shamelessly promoting his SON in the Xfactor final…!! Robbie’s face!!!!! #XFactor."

Others also noticed Robbie Williams’ less than impressed face.

One wrote: "Umm Baby Shark??? Robbies face said it all #Xfactor #XFactorFinal."

While another commented: "Robbies face – “Was there no budget left for the opening act…” #XFactor."

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