Josie Gibson was seen screaming on Thursday’s This Morning after she accidentally fell into a lake during a competition segment.
The 36-year-old presenter was filming a live segment from an obstacle course in Berkshire but was left red-faced when she fell in.
Back in the studio, Holly Willoughby and Phillip Schofield were almost in tears from laughter as Josie could be heard saying: "That wasn't mean to happen! My mic is really expensive."
The Big Brother winner continued to remain as professional as possible given the situation and continued to get through the rest of the segment.
This Morning kept rolling as the presenter was being lifted out the water so she could get back onto the inflatable obstacle course.
Holly then asked if Josie was okay before Phil said: "This is not the most dignified!"
Josie was full of apologies after getting back on the obstacle course and admitted she had an angry soundman telling her off.
She said: "I am so sorry, my sound man is so angry with me, very expensive piece of kit on my back."
Holly, who was still giggling about the incident, replied: "One of my favourite moments of yours ever."
This Morning returned to Josie later on in the show with an update on the situation. Thankfully her microphone was fine as she took time to thank the man who recused her.
Josie offered an update as she said: "Luckily I had David Hasselhoff, AKA Ben, here to help me out the water!"
Viewers were also left in hysterics over the accident as they took to Twitter to praise Josie for continuing with the segment, prompting some This Morning fans to compare her to Bridget Jones.
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One Twitter user commented: “What a professional poor old Josie Gibson is – falling into the water during a competition link on #ThisMorning but carrying on regardless. Made me think of Bridget Jones!! Well done Josie – what a star!”
While another tweeted: “Josie Gibson is currently doing the most Bridget Jones live reporting of all time. I implore you turnover to ITV now. It's comedy gold. #ThisMorning”
This Morning airs on weekdays at 10am on ITV.
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