STREAMING services continue to be on the rise as more companies launch subscription based platforms.
CNN is joining the crowd with its new streaming service CNN+.
What is CNN+?
On Monday, July 19, 2021, it was announced that CNN+ will be CNN's newest streaming service.
"CNN invented cable news in 1980, defined online news in 1995 and now is taking an important step in expanding what news can be by launching a direct-to-consumer streaming subscription service in 2022," Jeff Zucker, the chairman of WarnerMedia News and Sports and president of CNN Worldwide, said in a statement.
Chief digital officer Andrew Morse is the executive in charge of the new platform and said "this is the most important launch for CNN since Ted Turner launched the network in June of 1980."
While CNN is available to tens of millions of people based off a cable or satellite TV subscription, the cord-cutting generation is on the rise and CNN+ is CNN's response to the growing television market.
The company insured that CNN+ would not be "a news headline service," and that subscribers are "going to see things that surprise you."
What will be on CNN+?
CNN+ will host a variety of different programming as it serves to both existing cable subscribers and to those who don't have cable.
"On top of a television offering that has never been stronger, which remains at the core of what we do today, we will offer consumers a streaming product that grows the reach and scope of the CNN brand in a way that no one else is doing. Nothing like this exists," Zucker continued in his statement.
The streaming service will offer eight to 12 hours of live programming a day according to the company but will also have new original series and some old archives from the station.
When will CNN+ launch?
While there is no set launch date of the streaming service yet, it is expected in the "first quarter" of 2022.
The company revealed that they are hiring 450 people, from producers to marketers, to help create the streaming platform.
"We are going to take a pretty big swing here, and the company's behind it," Morse said.
Morse continued to add that the service will be, "very different from anything else that's out in the marketplace."
The price for CNN+ has not been released.
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