CHRIS Cuomo's CNN show has lost 600,000 viewers since his brother became embroiled in scandals over sexual harassment and nursing home Covid deaths.
CNN has reinstated a "rule" which bans Chris from interviewing or covering news relating to his brother, New York governor Andrew Cuomo.
The show has refused to cover the claims of eight women who have come forward accusing Cuomo of inappropriate behavior, or the inquiries over the handling of Covid patients in nursing homes.
"Cuomo Prime Time" averaged 2.2 million viewers from March 20 to June 24 last year when Cuomo regularly appeared on his brother's program for light-hearted chats and interviews.
The siblings regularly bantered on air, discussing Cuomo's handling of the pandemic and the lack of action from the Donald Trump administration, despite an evident conflict of interest.
But the show has averaged just 1.6 million viewers each night since CNN introduced the Cuomo news ban in February – a staggering 28 percent drop from the three-month period in 2020, Fox News reports.
The decline in viewers is even more stark among adults aged 25 to 54 – the show has shed a huge 42 percent of the key demographic since the ban was reinstated, according to data from Nielsen Media.
"Cuomo Prime Time" was CNN's most highly-viewed show in 2020.
Cuomo has denied any wrongdoing after seven current or former aides have come forward alleging sexual harassment or assault. An eighth accuser is a journalist.
Chris opened his 9pm show on March 1 by addressing the claims against his brother and saying he cares "profoundly" about the issues brought up by the women.
"Obviously I am aware of what’s going on with my brother,” the anchor said on his show.
"And obviously I cannot cover it, because he is my brother."
"Now, of course CNN has to cover it," the host continued.
"They have covered it extensively and they will continue to do so."
The 50-year-old was previously banned from covering stories on Cuomo by the network when he joined in 2013.
Five of America's major broadcasting networks – ABC, CBS, CNN, NBC, and MSNBC – have also refrained from mentioning the sexual harassment allegations against Cuomo, according to Fox News.
It comes after a CNN guest called out the network over Chris' "love-a-thon" interviews with his brother
Speaking to "Reliable Sources" host Brian Stelter, Erik Wemple said the lack of coverage for the governor's scandals was a "major black eye for CNN".
On Friday, Alyssa McGrath, an executive assistant to Cuomo, became the eighth woman to come forward alleging sexual harassment by the governor.
She claimed Cuomo ogled her body and made suggestive remarks about her appearance.
She detailed a number of unsettling interactions to the New York Times, saying Cuomo would often stare at her body, remark on her looks and make suggestive comments to her and another aide she worked with.
Cuomo insisted he was trying to foster a healthy work relationship with people he viewed as friends that may have been misinterpreted.
Rita Glavin, a lawyer for Cuomo, said "the governor has greeted men and women with hugs and a kiss on the cheek, forehead, or hand," in response to McGrath's claims.
"Yes, he has posed for photographs with his arm around them. Yes, he uses Italian phrases like 'ciao bella.'"
"None of this is remarkable, although it may be old-fashioned," Glavin ended.
"He has made clear that he has never made inappropriate advances or inappropriately touched anyone."
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