Meghan could bring back The Tig if multi-million pound deals dry up

What next for Harry and Meghan after US popularity slump? Expert warns Duchess could be forced to bring back The Tig blog if Sussexes’ multi-million pound TV and podcast deals dry up after memoir, South Park and Netflix fallout

  • Meghan Markle could soon return to lifestyle blog The Tig to boost popularity
  • Expert says she’ll be looking for ways to connect with her audience again 

Meghan Markle could soon return to lifestyle blog The Tig as a means of boosting her popularity and reconnecting with fans, an expert today suggested.

Amid revelations from a new poll the Sussexes are now less popular than Prince Andrew in their new home of the US and in the wake of the humiliating South Park episode, brand and culture expert Nick Ede said they’ll be reconsidering their PR strategy. 

And one such change Meghan could consider relates to her now defunct lifestyle blog, The Tig.

The blog was her passion project from 2014 to 2017 – at the height of her Suits fame – and featured everything from New Year’s resolutions to diet tips and fashion finds.

She also explored feminist topics and shared musings from her childhood and career before she got her big break.

And while Meghan closed her old blog in 2017 to minimise public scrutiny ahead of marrying into the royal family, Mr Ede told MailOnline she could now see it as the key to future success.

The Duchess of Sussex, 41, first launched the website – which she branded as her ‘passion project’ – in 2014, and for three years, she used it as her personal blog

Mr Ede told MailOnline she could now see the blog as the key to future success 

He said: ‘I wouldn’t be surprised if Meghan brings back The Tig or a similar lifestyle brand like Poosh and Goop’.

Mr Ede believes the Sussexes will now be working behind the scenes to work on ideas to ‘boost their popularity’ in the wake of Spare and the Netflix documentary.

But he said Harry would be smart to keep a low profile after his constant attacks on his family – or face making the situation worse.

‘They are fine financially so it’s time for them to go silent and work inside the walls of Archwell and inspire and excite their fans and not leave themselves open to ridicule or lampooning’, he said.

The couple reportedly pocketed £88million as part of a multi-year deal with streaming giant Netflix, which produced their recent docuseries.

They’ve also got a deal with Spotify, as well as Prince Harry’s three-book deal with Penguin Random House.

But as their popularity slumps, there are some suggestions the work may begin to dry up.  

Rumors have been swirling that the lifestyle blog may return since 2022 after it was revealed she filed an application to trademark the name. 

Since December last year, Harry has sunk 48 points and Meghan 40, giving them net approval ratings of -10 and -17 respectively, according to a survey by Redfield & Wilton for Newsweek, conducted on February 19. 

Rumors have been swirling that the lifestyle blog may return ever since news hit the web in January 2022 that she had filed an application to trademark the name months prior

New data from the US shows the drop in the couple’s approval ratings over the last three months

When closing the blog down in 2017, she reflected on how it ‘evolved into an amazing community of inspiration, support, fun and frivolity’

While Andrew is still viewed negatively following his New York civil case brought by his sex accuser Virginia Roberts – which he settled out of court – his net approval rating sits at -2, with 26 per cent of Americans saying they like him compared to 28 per cent who do not. 

The Sussexes’ nosediving popularity across the pond comes just days after they were royally mocked by South Park – a satirical cartoon famed for having its finger on the pulse of American culture. 

The couple were lampooned in an episode aired on February 15 – four days before the latest poll – which was entitled The Worldwide Privacy Tour and depicted them embarking on a publicity blitz to promote the Prince’s new book, Waaagh.

Some have claimed that the Coronation could be the chance to repair their reputations, by quietly supporting the King.

Mr Ede said they are more likely to concentrate on making money in the US.

He said: ‘I don’t think that they would be welcome at many royal events and they know that they have a lot to do to build bridges if that’s what they want to do. 

‘I think they will concentrate on carving out their own credibility by building on their brand and also I think they will silently develop brand extensions for themselves.’

Prince Harry and Meghan Markle’s popularity slumped to an all-time low in the US, where they are now even less popular than disgraced royal Prince Andrew, a shock poll found

READ MORE:  Prince Harry and Meghan break their silence on THAT South Park episode to blast ‘boring and baseless’ reports that they’re planning to sue – but DON’T address claims Duchess is ‘upset and overwhelmed’

The latest survey suggests the increased attention and scrutiny of the Sussexes, brought on by their six-part Netflix docuseries, Harry’s memoir Spare and a spate of bombshell interviews, has only turned larger portions of the public against them. 

The poll shows that 18 per cent of US respondents felt neither favorably nor unfavorably about Harry, while 7 percent replied ‘don’t know’. Some 20 percent were on the fence about Meghan and just 8 percent did not have an opinion.

The figures mean that only 25 per cent of respondents expressed no strong feelings either way about the duke, and 28 percent about the duchess.

However when it came to Andrew, who has been keeping a low profile, some 32 per cent of respondents had a ‘neither favorable nor unfavorable’ view, while another 13 per cent answered ‘don’t know’ – meaning a total of 45 per cent did not have a strong opinion either way, perhaps making him a less polarising figure. 

Respondents were also asked if they felt positively or negatively towards Harry, Meghan and Andrew, with the results likely making sober reading for the couple. 

Some 32 per cent felt positively about Harry, compared to 27 per cent about Meghan and 26 per cent about Andrew. 

However, 44 per cent held a negative sentiment towards Meghan, compared with 42 per cent for Harry and just 28 per cent for Andrew. 

The Duke and Duchess of Sussex are both said to be ‘weighing up’ whether or not to fly over for the ceremony on May 6

The King’s Coronation is due to held in London on May 6

Prince Harry has argued that it would be unsafe to bring his children to visit Britain without guaranteed police protection (pictures in Germany in September)

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