The cinema in Leicester Square which has been recently refurbished is expected to open to later this month.
It underwent a multi-million pound refurbishment – with Dolby providing cutting-edge audio-visual technology.
But cinema-goers have hit out at the £40.75 cost of top price tickets.
Zoe Margolis posted on Twitter: “I want cinemas to succeed, and film to thrive.
“I want cinemas to have affordable pricing. If prices increase, people will stay away from cinemas and stream (or torrent) movies at home.
“I want Leicester Square Odeon with its £40 ticket price to fail and shut down. F**k that shit.
Another social media user said: “How can Odeon Leicester Square charge so much for their new updated cinema?
“Yes the old seats needed replacing but charging upto £40 a ticket is a stupid business model that will see numbers decline.
“What message does that send to both tourists and local film fans?”
Odeon said: “With tickets starting at just £10 for every show… it offers fantastic value compared to tickets for other popular destinations like the theatre, concerts or live sports.
“Price choices vary and flex depending on a number of factors including seat type and location in the auditorium, what we’re showing, time of day, and the number of people booking at one time.”
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