ANN Hebert quit Nike after reports her son used a credit card bearing her name to buy limited edition sneakers – before flipping them for a huge profit.
The vice president and general manager of Nike North America, left on Monday, March 1 after more than 25 years with the brand.
Who is Ann Hebert's son Joe?
Joe is a 19-year-old college dropout who started his re-selling business when he was in high school when he sold some Supreme t-shirts that he owned.
Hebert then began re-selling sneakers and later dropped out of the University of Oregon to pursue his business on a large scale.
He reportedly used computer programs to buy shoes before they were released online and charged more than $132,000 to the credit card.
His West Coast Streetwear business quickly resold the limited edition shoes at a higher price and made $20,000 in profit, it was claimed.
Joe then allegedly bragged on social media that he used the gains to purchase a BMW.
He also reportedly bought sneakers at a bigger discount from retailers including Foot Locker and flipped them for profit.
The resale company’s Instagram account showed sneaker boxes stacked up, with one stating, “Off White x Jordan 5” garnering more than 2,000 likes.
“If you know the right people here, this is the city to sell shoes,” Hebert told Bloomberg.
"The right people “can give you access to stuff that, like, a normal person would not have access to.”
Why did Ann Hebert resigned from Nike?
Bloomberg reported Joe used an American Express corporate card registered to his resale company but issued to her name, to buy sneakers.
Herbert disclosed relevant details about her son’s business to Nike in 2018 and did not violate “company policy, privileged information or conflicts of interest” at the time, the mega brand said.
Nike confirmed that the senior executive had decided to step down from the company after more than 25 years of service, having only recently been promoted to her new role.
“Ann Hebert, VP/GM, North America geography has decided to step down from Nike, effectively immediately,” a company statement read.
“We thank Ann for her more than 25 years with Nike and wish her well.”
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