Why Waitrose ‘is the worst for fresh online deliveries’: Food ordered from the upmarket chain is likely to go off more quickly than main rivals’, consumer group claims
- Which? assessed fresh groceries ordered online from big six supermarkets
- Waitrose came bottom, with produce going off two-and-a-half days earlier
- Undercover shoppers ordered more than 1,000 groceries including same items
It is news likely to have middle Britain choking on its avocado on sourdough.
According to research, food delivered from upmarket chain Waitrose is likely to go off quicker than items bought from its main rivals.
Consumer champion Which? assessed the freshness of groceries ordered online from the big six supermarkets.
Waitrose came bottom, with food and drink going off around two-and-a-half days earlier on average
All the supermarkets say they train staff to pick food with the longest possible dates but some workers told Which? that targets put them under pressure
Waitrose came bottom, with food and drink going off around two-and-a-half days earlier on average than top performer Tesco.
Twelve undercover shoppers ordered more than 1,000 groceries including the same 16 perishable items from each online store.
They totalled up the number of full hours remaining from the time of delivery to midnight on the use-by date for each item, calculating an average time per supermarket.
Tesco came top, with items lasting 11 days on average while it also delivered no food which had gone off or in damaged packaging.
Waitrose groceries lasted an average 8.6 days. The high-end supermarket also delivered two packets of beef which appeared to have gone off, despite being within their use-by dates.
Which? also found stark differences in use-by dates. The longest-lasting mince from Asda had 13.4 days left but mince from Morrisons had just 2.1 days left. The time left for semi-skimmed milk ranged from 18.3 days with Asda to 4.7 days for a Waitrose bottle.
Tesco came top, with items lasting 11 days on average while it also delivered no food which had gone off or in damaged packaging
A packet of bacon rashers from Asda lasted just 13 hours while one from Ocado lasted 28.6 days.
All the supermarkets say they train staff to pick food with the longest possible dates but some workers told Which? that targets put them under pressure.
Undercover shoppers took delivery of two items – both pots of single cream from Sainsbury’s and Ocado – where the use-by date had passed. Three items from Asda, Morrisons and Sainsbury’s arrived on their use-by dates.
The study found food from three stores within the use-by date but which looked to have gone off, including minced beef and bagged salad. Ten items arrived with packaging so badly damaged that the food was probably unsafe to eat, such as pasta salad and milk.
A spokesman for Waitrose said that any problems were being looked into.
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