{"id":142760,"date":"2023-09-06T21:15:33","date_gmt":"2023-09-06T21:15:33","guid":{"rendered":"https:\/\/celebritywshow.com\/?p=142760"},"modified":"2023-09-06T21:15:33","modified_gmt":"2023-09-06T21:15:33","slug":"mss-new-blonde-super-stylish-sienna-miller","status":"publish","type":"post","link":"https:\/\/celebritywshow.com\/lifestyle\/mss-new-blonde-super-stylish-sienna-miller\/","title":{"rendered":"M&S's new blonde? Super stylish Sienna Miller"},"content":{"rendered":"
Just when you thought her pregnancy would be Sienna Miller\u2019s only big news this autumn, another reveal comes hot on its heels.<\/p>\n
The 41-year-old actress and soon to be mother of two is the new face of Marks & Spencer\u2019s Autumn 2023 campaign, joining TV presenter Holly Willoughby as one of the High Street chain\u2019s key brand ambassadors.<\/p>\n
Miller fronts M&S\u2019s Anything But Ordinary campaign, and the pairing is \u2018a perfect fit\u2019 according to womenswear director Maddy Evans.\u00a0<\/p>\n
\u2018Sienna is the epitome of the modern woman \u2014 confident, empowered, and effortlessly chic. [She has] an impeccable sense of style and innate ability to make a statement through fashion,\u2019 she says.<\/p>\n
The same could be said for Evans, who ever since arriving at M&S from TopShop in 2019, has presided over a rise in fashion sales.<\/p>\n
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M&S Collection jumper, \u00a335<\/p>\n
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M&S Collection faux shearling aviator jacket, \u00a379; top, \u00a312.50; satin slip skirt, \u00a335, and heeled boots, \u00a349.50<\/p>\n
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M&S Collection checked coat, \u00a389; boots, \u00a379; belt, \u00a325 and gloves, \u00a319.50<\/p>\n
M&S isn\u2019t breaking radical new ground by hiring Miller \u2014 she and Willoughby could almost be sisters were they not both born in 1981.\u00a0<\/p>\n
In terms of fashion, however, Miller\u2019s day-to-day style, which saw her almost as revered as Kate Moss in the early Noughties, is markedly different from that of her predecessor.<\/p>\n
Where Willoughby is a staunch fan of a printed dress, Miller\u2019s style is more eclectic and androgynous, a fact reflected by the clothes she models in the new campaign.<\/p>\n
The checked blazer (\u00a375), casual white shirt (\u00a329.50) and wide-leg cargo jeans (\u00a345) worn in one image are particularly true to the actress\u2019s neutral style, while a vivid lime green skirt (\u00a335) and matching jumper (\u00a329.50) and scarf (\u00a317.50) mirrors her more eclectic side.<\/p>\n
In addition to revealing Miller as the new face of M&S, the store also showcased its entire new autumn collection \u2014 and it\u2019s a hit.\u00a0<\/p>\n
More of a consolidation of last autumn\u2019s biggest successes than a move into brave new territory, it largely avoids previous complaints of being too expensive, confusing and youthful, and wisely focuses on that modern sweet spot: clothes that are smart enough to wear to work, but not too formal to wear outside of it.<\/p>\n
This \u2018high-low\u2019 approach to dressing is key, for if there\u2019s one thing the modern woman prizes above all else these days, it\u2019s versatility.\u00a0<\/p>\n
She wants a wardrobe that works as hard as she does, and can cater equally to those days when she works from home as in the office.<\/p>\n
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M&S Collection dress, \u00a349.50; bomber jacket, \u00a359; belt, \u00a325; bag, \u00a339.50 and boots, \u00a379<\/p>\n
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M&S Collection blazer, \u00a375; jeans, \u00a345; shirt, \u00a329.50 and loafers, \u00a355<\/p>\n
A hybrid work model requires a hybrid wardrobe, and M&S broadly delivers, with hooded jumpers and drawstring joggers for casual days as well as shirts and blazers for more formal ones.\u00a0<\/p>\n
In a soft, neutral colour palette with colour pops of lime and cobalt, everything is designed to be dressed up or down at whim.<\/p>\n
Much like Johnnie Boden, who admitted he\u2019d been a \u2018nitwit\u2019 for making Boden too \u2018trendy\u2019 and causing profits to slump, M&S is making a concerted effort not to intimidate its core customer.<\/p>\n
Mini-skirts may be a catwalk trend, but the store has put its money firmly behind longer lengths, such as a brown satin slip skirt (\u00a335) that could be dressed up with a blazer or made more casual with a jumper.<\/p>\n
The store has also prioritised improving on its bestsellers. \u2018Our focus continues on making the big, bigger,\u2019 says Evans, citing denim as a cornerstone.\u00a0<\/p>\n
Denim sales have grown steadily, cementing its market share in the category at 13 per cent, up from 10 per cent two years ago.\u00a0Sales of casual dresses also grew by 40 per cent in 2022.<\/p>\n
What the collection lacks in new direction, it makes up for in variety and focus. Monthly updates will cater nimbly to seasonal changes, with cold weather dressing a priority in October.\u00a0<\/p>\n
November will shift focus into partywear, with similar versions of the store\u2019s wide-leg sequinned trousers that proved a sell-out last year, such as a burnished silver pair, \u00a355, with the option of a matching blouson jacket, \u00a375.<\/p>\n
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M&S Collection coat, \u00a389; trousers, \u00a339.50; jumper, \u00a335 and trainers, \u00a349.50<\/p>\n
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M&S Collection, waistcoat, \u00a339.50; trousers, \u00a339.50; blazer, \u00a369 and T-shirt, \u00a312.50<\/p>\n
Those who prefer to snuggle rather than sparkle will be well-served by the chain\u2019s outerwear, which runs the gamut from a \u00a379 aviator jacket to a \u00a359 bomber jacket, to a \u00a379 boucle-effect coat in pillarbox red.<\/p>\n
For those with a bigger budget, a belted black leather trench coat by Autograph (\u00a3350) will fit the (slightly hefty) bill. No doubt Miller will be spotted wearing one before the year is out.<\/p>\n
After seven years in New York, the actress has moved back to London, making her perfectly placed to fly the flag for British fashion.\u00a0<\/p>\n
As one of the most copied women on the planet, M&S couldn\u2019t have placed its bets on a surer winner in the style stakes.<\/p>\n