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Taylor Swift: The Eras Tour film will be released on October 13.<\/span><\/p>\n While it was not clear until this week that the film would open before Swift\u2019s tour early next year, Australia is one of more than 100 countries that will screen it from mid-October. It will be an unexpected bump for box office after Dune: Part Two<\/em> was among the big movies pushed to next year because of Hollywood\u2019s actors strike. <\/p>\n \u201cWe\u2019re super-excited,\u201d the chief executive of Hoyts cinemas, Damian Keogh, said. \u201cIt could nudge $10 million plus for box office.\u201d<\/p>\n Within 12 hours of going on sale, more than $300,000 worth of tickets had been snapped up at Hoyts cinemas alone \u2013 three times first-day pre-sales for Avatar: The Way of Water<\/em> late last year.<\/p>\n Alex Temesvari, general manager of Sydney\u2019s Cremorne Orpheum, said the cinema\u2019s available sessions have already half sold out. \u201cThey\u2019ve only been on sale for a few hours, so it\u2019s just a phenomenal result,\u201d he said.<\/p>\n Benjamin Zeccola, chief executive of Palace Cinemas, said the chain sold more than 2000 tickets in the first 12 hours.<\/p>\n Taylor Swift performing during the US leg of her Eras Tour.<\/span>Credit: <\/span>AP Photo\/Chris Pizzello<\/cite><\/p>\n \u201cIt was the swiftest we have ever seen seats snapped up in the history of online ticket sales,\u201d he said.<\/p>\n The film captures Swift\u2019s first three performances at SoFi Stadium in California during the US leg of the Eras Tour last month. Made by Taylor Swift Productions, it is directed by Sam Wrench, whose past work includes large-scale concert films for Lizzo and Billie Eilish.<\/p>\n It runs for about two hours and 45 minutes, which probably means it will not feature every song on the Eras Tour set list. Swift\u2019s American concerts have consisted of 44 songs, usually over three hours.<\/p>\n While devoted Swiftie Morgan De La Rue will see the pop phenomenon in concert in February, she still quickly bought tickets to watch the film three times.<\/p>\n \u201cThe Eras tour will be the first Taylor tour I haven\u2019t been right up the front, so it\u2019ll be great to take in the close-up details ahead of seeing the tour in real life,\u201d the 30-year-old said. \u201cWith the four-per-show ticket limit for the concerts next year, it means many of us will be seated apart, but we\u2019ll get the chance to all get together for the film in bigger groups and share the moment with each other.\u201d<\/p>\n De La Rue, from Dandenong in Victoria, was looking forward to Swift \u201cEaster eggs\u201d in the film.<\/p>\n \u201cTaylor is known to hide hints in the smallest details, like the colour of her nail polish or how many seconds an intro lasts,\u201d she said. \u201cSo I\u2019m going to be watching closely to see if she\u2019s plotting anything.\u201d<\/p>\n Morgan De La Rue quickly scooped up tickets to see Swift\u2019s concert film three times once she heard it was airing in Australia next month.<\/span><\/p>\n The film will screen for four weekends under what one executive called \u201chighly unusual\u201d terms set down by the Swift organisation.<\/p>\n They include fan-friendly affordable ticket prices of $19.89 for adults in a reference Swift\u2019s 2014 album 1989, <\/em>which is being re-released on October 22. Tickets for children and seniors will be $13.13 in honour of the Bad Blood <\/em>singer\u2019s lucky number.<\/p>\n Cinemas can screen the film for a minimum of 15 shows including one in prime time each day \u2013 6pm to 8pm \u2013 for four weekends from October 13. While it won\u2019t screen from Monday to Wednesday, it is expected to easily be the highest-grossing concert film in Australian cinemas. <\/p>\n Zeccola said they would not be able to sell Swift merchandising under the conditions of the release, which he called \u201ccasually cruel\u201d.<\/p>\n \u201cNonetheless, Palace Cinemas will be celebrating the Eras tour by dressing up and creating a carnival atmosphere with music, cocktails, mocktails and all these pretty things in an inclusive celebration of Taylor\u2019s positivity (Palace\u2019s version),\u201d he said.<\/p>\n Temesvari said the Orpheum would also encourage fans to dress up and bring their own friendship bracelets to trade.<\/p>\n The marketing manager for the Lido and Ritz cinemas in Melbourne and Sydney, Jaymes Durante, said the film would turn venues into a dance party.<\/p>\n \u201cMusic, decorations, photo opportunities, we\u2019ll make sure Taylor\u2019s discography is blasting through our foyers and it\u2019s safe for fans to get up and dance and sing,\u201d he said.<\/p>\n The film will screen about five months before Australian Swifties have a chance to see the live concert, which Zeccola said had left some fans concerned about potential spoilers.<\/p>\n But with the deluge of US Eras Tour content already available on social media, especially TikTok, he does not believe many will be deterred.<\/p>\n Ticket sales have gone gangbusters in the US since the end of last month. According to Variety<\/em>, AMC \u2013 which is handling the film\u2019s rollout in the US \u2013 sold a record $US26 million in tickets on the first day of sales.<\/p>\n<\/p>\n
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