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<\/p>\nRetailer John Lewis is well-known for its emotional and iconic Christmas adverts and it is something many people look forward to seeing every year to mark the official start of the Christmas period. <\/p>\n
They have brought us some of the most memorable Christmas adverts over the years, including Buster the Boxer, Man on the Moon, The Beginner and The Bear and the Hare.<\/p>\n
However, their 2023 advert has divided viewers across the nation, with many of them being left disappointed and labelling the advert the "worst one yet". <\/p>\n
The advert centres around a young boy who wants to grow his own Christmas tree, however, the tree turns out to be a mischievous Venus flytrap which causes chaos for the family.<\/p>\n
The fast-growing exotic plant wants to join in all the fun of Christmas, before a tear-jerking moment when it is cast out into the cold to make way for a traditional tree. Then, as Christmas morning arrives, the boy and his family head outside to see the plant and lay presents on the floor.<\/p>\n
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The ad then ends with the strapline 'Let your traditions grow'.<\/p>\n
As the new and long awaited advert was released on November 9, fans immediately took to X, formally known as Twitter, to express their disappointment. <\/p>\n
One viewer penned: "John Lewis\u2019s WORST Christmas ad ever!!! Who wants to watch spikey people eating type plants in a Christmas Ad? Not ME!", while another added: "And this years worst Christmas ad, goes to John Lewis."<\/p>\n
A third penned: "Not to be a Christmas advert Karen but wtf is happening in the John Lewis ad", while another added: "I\u2019m sorry I personally don\u2019t like this ad. I think John Lewis need to go to cuddly ads, this is not cuddly. Sorry John Lewis think you failed here."<\/p>\n
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Some viewers appeared to like and dislike the ad at the same time, as another added: "OK so the John Lewis Christmas ad is extremely strange and makes no sense but also it made me ugly cry and I love it to bits so."<\/p>\n
John Lewis customer director Charlotte Lock said on the ad: "We are a nation that loves the traditions of Christmas – from classic traditions like pantos and putting up the tree to evolving new ones like crafting our own presents and Zoom get-togethers.<\/p>\n
"Many of us have our own unique festive traditions and that makes them even more special. The film celebrates themes of family and evolving traditions, and shows that a 'perfect' Christmas is finding joy together with loved ones, whatever your traditions."<\/p>\n