Nestle fan’s petition to bring back ‘iconic’ chocolate bar hits 29k signatures

Chocolate giant Nestle axed the sweet treat after 64 years and fans were left heartbroken.

The beloved Caramac bar is a unique treat due to its lack of cocoa. But it's been a huge hit in the UK since it was launched back in 1959.

Now just last week, Nestle revealed it was time to bid the treat a farewell and people weren't too happy about it. And one fan is Gary Millar.

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The former Lord Mayor and Deputy Lord Mayor of Liverpool decided to start a petition showing demand for the chocolate bar. It's already racked up nearly 29,000 signatures.

Appealing to other fans, Gary wrote: "We cannot let this piece of confectionery history fade away without a fight.

"By signing this petition, you are showing your support for preserving the production of Caramac bars and ensuring future generations can enjoy its unique taste as we have."

Citing the £1.1billion brought into the UK by the confectioning industry, Gary described his love affair with Caramac goes back to his childhood.

He told Metro.co.uk: "I inherited my sweet tooth from my paternal grandad, who started me off on Scottish Tablet and later introduced me to Caramac deliciousness as I preferred it to chocolate.

"We also used to laugh as the advertising tagline was 'Silence is Golden' and my family suggested I should try it sometime – I was a chatterbox!"

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Gary also had some advice to Nestle as he added: "Make it nostalgic, highlight that it also meets the sweet needs of those that either can’t eat chocolate or prefer chocolate alternatives.

"Plus, make sure the warehouses, distributors etc actually stock it so that supermarkets, newsagents and corner shops actually have it in stock – as it's often been difficult to find!"

A spokesperson for Nestle commented: "We are very sorry to disappoint fans of Caramac. There has been a steady decline in its sales over the past few years and we had to make the difficult decision to discontinue it.

"We know fans will be disappointed to see it go, but this change will enable us to focus on our best-performing brands, as well as develop exciting new innovations to delight our consumers' taste buds."

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